From the monthly archives:

November 2010

ATTENTION: Jim Kukral Knows How You Can Make Money Online

by Jason Falls · November 30, 2010

If there’s one thing everyone who reads this and any other marketing blog wants to know, it’s how to make money online. While some of you may not admit it, at the end of the day we’re marketers. The goal of our jobs is to drive business through marketing our products or services. Whether we’re jonesing for the affiliate or passive revenue to help us quit our jobs or noodling on how to move more stuff through the supply chain, we all want to know how to make money online.

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5 comments

I Just Want The Widget I Ordered, Please

by Mark Dykeman · November 30, 2010

How would you handle this communication from a disgruntled customer?

(Note: for full effect, replace the world “widget” with your company’s product or service. And, of course, you work for Company X.)

Dear (Company X):

I just want the widget that I ordered, please. I want the exact widget that I ordered, by the date and time that you said it would be ready and for the quoted price. Really, that’s all I want.

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9 comments

Five Ways To Make Movember Last

by Jason Falls · November 29, 2010

As bad ass as I think the Fu Manchu look is on me, I’m glad Movember is winding down. As you know, I shaved my goatee for the first time in over a decade on Nov. 1 to commemorate Movember – an international awareness and fundraising effort calling on men everywhere to start November clean shaven and grow a mustache as a ribbon for men’s health. When folks ask about your lip sweater, you take that opportunity to remind them to get checked for prostate and testicular cancer.

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10 comments

Can Content Scale Using Automation?

by Jason Falls · November 29, 2010

StatSheet serves up automated reports of sporting events written, in standard journalistic prose, completely by computers. The sports statistics company in Durham, N.C., produces content pages for all 345 NCAA Division I men’s basketball teams and pumps game recaps and similar content composed by the site’s software which uses the box scores and raw data to fuel its stories.

Never mind that I was a sports journalist and publicity professional for 12 years and this software nearly commoditizes what I once called my profession. What this software does is gives us a peek into the possibilities of content based on data. Bear with me, here. This will make sense in a moment.

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13 comments

PAVE-ing A Way For Refined Social Media Measurement

by Jason Falls · November 27, 2010

Editor’s Note: The following is a guest post from Joel Gn, a Singapore-based communications associate with web development firm Aeturnus.

Corporations today have only been too eager to jump on-board the social media bandwagon. This has inevitably resulted in the growth of various social media tools in the market, but the usual questions continue to surface: how are social media metrics translated into actionable insights? How do the measurements correlate with the ROI of the company or brand?

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8 comments

Social Media. Get Over It.

by Jason Falls · November 26, 2010

Editor’s Note: The following is a guest post from Ilana Rabinowitz, Vice-President of Marketing for Lion Brand Yarn Company.

I can imagine what it must have been like when the telephone first became available for  private citizens and people started using it.  They probably had a story to tell about every phone call and how incredible it was to be talking to someone who was actually in another part of town.

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18 comments

What Sandwiches Taught Me About Marketing

by Andrew Hanelly · November 25, 2010

I’m about to break an unwritten rule of social media. I’m going to talk about what I had for lunch.

But I’m not going to bore you with a Twitpic and a quip about the chili con carne I brought in Tupperware from last night’s dinner (though it was delicious). I’ll save that for a Tweet or Facebook status. Because the lunch I want to talk about today was the one I served—on a daily basis—back in college. (Hey, it’s Thanksgiving Day, how can I not write about food?)

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25 comments

How to Create a Frictionless User Experience for Your Website (Part 1)

by Adam Helweh · November 24, 2010

Raise your hand if you have visited a website in the last week and found yourself frustrated with the experience of searching for the information you wanted? How did that make you feel about said company? Did it ultimately find what you were searching for and think to yourself, “Are they trying to hide this stuff from me?” With their focus locked tightly on the snazzy marketing verbiage, flashy logo, and awesome three level drop down menu they might have overlooked a less tangible element of the website … the user experience.

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10 comments

The Rise Of The Corporate Content Miner

by Tom Webster · November 23, 2010

The Center for Marketing Research at UMass Dartmouth recently came out with a study entitled The Fortune 500 and Social Media: A Longitudinal Study of Blogging and Twitter Usage by America’s Largest Companies. This study reprises its similar paper from last year, with the primary difference being the inclusion of Twitter. The researchers behind this paper examined the companies that comprise the Fortune 500 to determine whether or not these organizations had active blogs and/or Twitter accounts.

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14 comments

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