2010 November | Social Media Explorer

The Critical Difference Between Blogging And Journalism

by Jason Falls · November 15, 2010

Terry Boyd is a veteran journalist. The guy’s been shot at in Iraq, interviewed some of the most important people in the military and business and pounds out good, old fashioned reporting like it’s his job. Well, it kinda is.

So when Terry, who is now an entrepreneur and chief operating officer/editor of InsiderLouisville.com, decided to push back on a recent piece I wrote for his website, I paid attention. I’m also a trained journalist, but when smarter people talk, I listen.

17 comments

Using Article Marketing To Drive Search Engine Results

by Heather Rast · November 11, 2010

When I was a 10, Denise Anderson gave me my first lesson in, shall we say, choice language. I think it had something to do with the Girl Scout troop leader and that blessed song we had to belt out while marching a mile to the campsite (and back!) in the peak of June under the Florida sunshine. *shudders*

Today, I have different words for the distasteful and often irritating aspects of life online. Spam. Bots. Cloaking. Memes. Link-dropping in comments. There are many more terms, and some people might throw article marketing into the mix. But I disagree, provided you have the right objectives and are committed to producing high quality content.

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Altimeter Offers Social Media Championing Research With Strategist Report

by Jason Falls · November 10, 2010

Jeremiah Owyang of the Altimeter Group released a report today called, “Career Path of the Corporate Social Media Strategist.” It’s the result of months of research and interviews with enterprise-level (companies of 1,000 or more employees) social media strategists and those that counsel them. The report is, to my knowledge, the first deep look into the emerging role of the social media decision-makers at companies around the world.

9 comments

Geolocation done right

by Ike Pigott · November 10, 2010

There’s an old maxim in television newsrooms, that you’re not going to get the audience’s attention unless you clearly sell the WIIFM.

(What’s In It For Me.)

That’s been the failing of so many services within the social media space. It took Twitter more than three years to brand itself as a platform for news. For the longest time, it floundered as people stared at that “What are you doing?” prompt and still didn’t know what the service was about. Twitter is the exception, as most networks that don’t enunciate the WIIFM eventually die.

11 comments

Is Content Marketing The New Advertising?

by Eric Brown · November 9, 2010

As a business owner who was typically on the buying end of advertising and marketing, but now on the selling end, it is pretty fascinating to watch what is occurring in Social Media Land. A couple of encounters this week that continue to resonate that the winds of Advertising and Marketing continue to change.

The Winds Have Shifted

It sure seems like the average small ad agency guys are scrambling. This post isn’t about agency bashing, although I am not much of a fan, nor is it about traditional marketing and advertising going away, because it isn’t. This post is about numbers.

29 comments

Twitter Strategy, Foursquare T-Shirts Now Available!

by Jason Falls · November 8, 2010

Many of you fine folks were fired up about my recent post in which I shared my Twitter strategy. My friend (and client) Chris Long even went so far as to ask when I’d be selling T-shirts with the pithy tome on it.

Now.

Thanks to some fast work by your lovely SME assistant Jess Ostroff, you can now don the official Social Media Explorer Twitter Strategy T-Shirt. It’s available on Zazzle, which means if you order one at a time, they can be a tad pricey. If I thought I could sell a couple hundred, the price would come down, but since it’s mostly a joke/lark/whatever, I figure if you really want one, you can have at it.

4 comments

The How-To Guide For Facebook Advertising

by Jason Falls · November 8, 2010

Editor’s Note: The following is a guest post from Anthony Piwarun, an interactive strategist and search marketer from Milwaukee, WI.

In February 2004, Facebook launched itself as a unique and innovative way to help college students keep in-touch with their recently graduated counterparts across the country. Seven years later, and now no longer exclusively for college students, this burgeoning website with more than 500 million users has become a full-fledged social networking platform. As Facebook’s popularity, and reach, has grown, so has the likelihood that members from your target audience will be on Facebook.