From the monthly archives:

December 2010

Can Your Company Be Customer-Centric If Your Blog Isn’t?

by Jason Falls · December 4, 2010

Editor’s Note: The following is a guest post from Ian Greenleigh, the Social Media Manager for Bazaarvoice.

I’ve written a lot about what makes a corporate blog successful and why most fail miserably. Infrequent posts. Content inconsistency. Lazy editors. Buried calls-to-action. Take your pick—these mistakes are all symptomatic of impending blog disaster, but none alone are a death sentence. So what is?

The curse of company-centric content

Blogging for Cats
Image by Vicki’s Pics via Flickr
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9 comments

When is 31 flavors more than 11.5 million?

by Heather Rast · December 3, 2010

A while back I read a great post by web analytics master Avinash Kaushik.  He wrote a bit about data geeks and the mountains of information they routinely collect and build.  Information about traffic source overlain with pageviews,  special segmentation, abandonment rates and exit pages, ad nauseam.   Great piles of information that are watched daily and reported weekly.  It’s the stuff the big-wigs asked for once it became known that the web analytics package could surface the goods. All the company needs in order to get ahead is a little more information …

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4 comments

Feedburner Gets Face Lift. Sign Of Things To Come?

by Jason Falls · December 2, 2010

I logged into Feedburner late today to check on some analytics and saw a “Try out the NEW (beta) version!” link at the top. While I don’t claim to even know if this is new-new, as in today new, or if it’s even been written about by others, I figured I’d turn on the camera and let y’all see what I see and talk about it a bit.

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5 comments

Outside the Fishbowl

by Ike Pigott · December 2, 2010

Businesses are all about their business. Otherwise they would be hobbies or activities.

When you get to the realm of Tweeters and TheFacebook and all of the bright and shiny YouTubes, businesses have a bottom line they have to meet, and they don’t always have time to do the research they need to stay on top of trends.

We’re talking about people who don’t have time to check in at Mashable or AllFacebook, and executives who aren’t interested in knowing the difference between CoTweet and HootSuite and RePeet and whatever else emerges tomorrow.

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13 comments

Your Small Bets Make Your Business Boring

by Eric Brown · December 1, 2010

As the year starts to wind down I typically spend a lot of time reflecting on what things we did with our business that went right, what went wrong and what things we want to do in the upcoming year. I stumbled upon an idea from a post over at Problogger that talked about Short, Medium and Long Term Projects

You must always have a short-term source of income that pays the bills, two medium-term projects that supplement the income, and one long-term project that’s a year away from fruition. Always.

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