From the monthly archives:

February 2011

Tweetheart TV Shows Off ESM, Future of Video

by Jason Falls · February 9, 2011

Stephanie Wonderlin has been doing some great video work lately. She does a web-tv show called Tweetheart TV that showcases her own reviews and takes on the news of the day in the online world. I love what she does because she’s one of those folks out there trying to bridge the gap and make the social media and online world easier for the regular folk to get.

That’s one of the reasons I invited Stephanie to participate in the community at Exploring Social Media. I want the 101 and 201 crowd to be able to find answers as quickly as possible, so having more than me there means I need to ask some others if they’d be involved.

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3 comments

When Marketing Becomes Media, Millions Follow

by Ilana Rabinowitz · February 9, 2011

Everyone knows that marketing today is different from what it was 10 years ago. But to get an idea of how different, ask yourself, “What did your company’s marketing budget look like in 2001?” At Lion Brand Yarn Company, in 2001 we spent most of our consumer marketing dollars on advertising, printing, and postage and I handled most of the marketing myself.

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17 comments

Case Study: Social Media Customers Are More Valuable Customers

by Jason Falls · February 8, 2011

Too many companies looking for proof that social media marketing works tend to look at the wrong things. “How much money will I make?” “How many new sales will I have?” Both are frequent questions from executives and business owners investigating social media marketing as tactics for their businesses. And they’re not bad questions, just sometimes the wrong questions. Sometimes it’s not how much you make, but how much of a difference your social media (read: relationship-building) efforts make in what your customers look like.

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47 comments

What The Online Conversation Says About Super Bowl Ads

by Jason Falls · February 7, 2011

One of the cool things about working with NetBase on a series of webinars is that they are a market research tool and send me cool things like the chart below. Scanning the web for conversations around the various advertisers on last night’s Super Bowl, the NetBase Passion Index churned out some surprising results.

According to their research that earmarks sentiment (like vs. dislike) and passion (love vs. hate) then plots them on a grid to show correlations, very few ads got the overall thumbs-down. Even Groupon, which anecdotally seemed to be the worst offender of audience tastes was plotted less passionate, but more likable.

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9 comments

Three Collaborative Tools that Make Virtual Meetings Rock

by Angela Maiers · February 7, 2011

Over the past few weeks, weather has kept me away from my face-to-face engagements, so I have been trying out some new platforms and spaces that allow me to connect with my clients when I can not be there in person.

I’ve found the following to be especially helpful:

Join.me allows you to instantly invite others to a conversation, presentation or project and  share your screen with everyone in the room.  There is no sign up, registration, fancy equipment or log-in hassle. Just send them a quick link and within seconds your co-collaborators have access to your screen and vise versa.

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8 comments

Your Next Favorite Book: The Now Revolution

by Jason Falls · February 7, 2011

I struggle to read books sometimes. The only ones I fly through are those with some modicum of engaging writing style and about baseball. Some books it takes me months to get through just because I have the attention span of a gnat.

But on Tuesday of last week I picked up my hot-off-the-presses copy of The Now Revolution by my friends Amber Naslund and Jay Baer. I started reading on a flight from Tampa to Austin. It was 3:05. I put it down, completely read, cover-to-cover, at 4:45. I didn’t even stop to pee.

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14 comments

Overcoming the Obstacles of Translating Your Marketing Content for International Customers

by Adam Helweh · February 4, 2011

The premise is quite simple. Make more money by selling more products to more customers. One of the best ways for brands to reach more customers is to reach beyond borders and across seas to introduce themselves to international audiences. The internet has made the world a more flat place. Anything that can be viewed or distributed online is available to anybody with an internet connection, anywhere in the world.

If your marketing content is doing it’s job, it is probably attempting to create an emotional connection with your customers. You pull together catchy phrases and thoughtful sentences designed to invoke good feelings in the hearts of all who read it. Problem is, much of that “feeling” gets muddled when translated for international markets. The words mean little if the intent behind them is “lost in translation.”

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7 comments

BlogDash Launches, Offers Media Database Alternative For Blogger Outreach

by Jason Falls · February 3, 2011

BlogDash bills itself as the way media databases should work. The blogger outreach alternative to powerhouses like Cision, Vocus and Burrelles Luce moved out of private beta today. The tool evolved from Scribnia, a blog network site, in response to the ebb-and-flow world of blogger outreach which has, at times, gotten businesses and their public relations teams in trouble. BlogDash is now an option for PR folks looking for that magic bullet for effective blogger outreach.

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14 comments

Twitter Users And Receptivity

by Tom Webster · February 2, 2011

I spotted an interesting data point in the recent report from the Pew Internet and American Life Project, entitled “The Social Side Of The Internet.” The basic findings of the report – that Internet users are more social – may perhaps come as no surprise, but I love to look for little “spicy meatballs” in data like these – the interesting, dramatic disparities that you might not have guessed. Here’s one: Twitter users are far more likely to have discovered groups on the Internet, and spent more time on group activities, than are users of social networking sites in general, as the following table illustrates:

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