“Isn’t SEO just gaming the search engines?”

If you’ve ever had to make the case for SEO, this Molotov cocktail of cynicism has likely been lobbed your way.

“But good content doesn’t need an SEO strategy.”

Right. It doesn’t. And horses don’t need saddles. But things go a heck of a lot smoother if you have one.

“SEO is just a temporary solution; the way technology changes it’ll be obsolete in a few years anyway.”

Yes, you’re probably right. And this whole Internet fad is probably on its last legs, too.

But I’m not here to make counterarguments to SEO cynics. Because the larger argument is this: Even if Google folded, Bing disappeared, and Yahoo went back to being just another name for crazy, SEO would still matter.

Why? Because the practice of SEO will make your website better, stronger, and easier to use, even if the search engines stopped crawling. Think about it: