Month: March 2011

Recent valuation reports continue to highlight the success Groupon’s business model. It’s hard to argue the benefit for the 70 million consumers that have signed up to date – the opportunity to experience a wide...read more

Community managers want to monetize what they’re doing. Brands want to reach niche communities with marketing messages. Seems like a simple solution, doesn’t it? But then came the social media hippies and tree-huggers. “Marketing doesn’t...read more

Editor’s Note: The following is a guest post by Megan Hannay, the Social Media Director for CarWoo.com. Today I sent out a tweet about the psychology behind the purchase of a BMW. My bit.ly was...read more

Most of you know I’ve launched Exploring Social Media, a learning community for those needing help understanding and embracing social media and digital marketing. Well today, I’m excited to let you know that the first...read more

Spammers are getting better at mimicking the personality of genuine comments. You're better off spending the time cultivating your community by enabling comment moderation.

The first rule of measurement is know your objectives so you know what to measure.  That said, it’s a challenge to decide on objectives for a blog when you don’t know what the possibilities are....read more