Month: April 2011

Quick, think of a good story you’ve heard in the last few months, or even years – any story (short story, childhood bedtime story, a narrative joke, story in a presentation, etc). Now think of...read more

Public relations professionals responded en masse to last week’s post offering some guidelines for email pitching. My assertions that PR outreach via email is, indeed, a commercial communications and, thus, falls under the regulatory purview...read more

We in marketing love us some big ideas. Attention-getting, jaw-dropping, breathtaking ideas that captivate our audience and sway them into taking action. It’s how we get noticed. It’s how we win awards. It’s how we achieve...read more

By now you’ve probably heard the news that BlogWorld & New Media Expo is coming to New York and L.A. this year. Register to attend and use the code “SMEVIP” and you’ll get a 20...read more

Editor’s Note: Today’s offering is a guest post from my friend and author Eric Schwartzman. He is a long-time, well-respected public relations pro, entrepreneur and thinker and is the co-author of Social Marketing To The...read more

As social media starts to weave itself into the fiber of corporate culture, companies are beginning to recognize the need to make organizational changes in order to evolve as social businesses. One area where this...read more