Warren Buffett would have made an excellent blogger.
Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special.
He’s been through highs and lows in the stock market, and has always managed to come out on top. Along the way he’s learned a lot of valuable lessons, and a much of it can be applied to content marketing.
Some of his best insight:
“Someone’s sitting in the shade today because someone planted a tree a long time ago.”
Image: thewalkingirony
Polishing up on my local search knowledge recently, I came across a Local Search Ranking video from Google featuring product manager Jeremy Sussman. He explains in the video (embedded below) that three of the primary factors Google uses to rank your business in local search are relevance, prominence and distance.
Relevance is easy. If you’re searching for a coffee shop, Google will eliminate dry cleaners. They aren’t relevant to what you’re looking for.
Location is easy, too. If you’re looking for something near you geo-location or the address or area you’ve entered into the search, it’s a matter of measurement.