From the monthly archives:

April 2011

Digital Marketing Success Requires Actionable Intelligence

by · April 8, 2011

If you’ve taken a moment to gander at my photo at the bottom of my posts here on SME then you might noticed I could lose a few pounds. Working a lot at a desk and having a lovely wife that cooks amazing homemade meals most days of the week is easily the best way to increase your physical mass over time. I consider myself a fairly healthy eater who probably, like most Americans, eats larger portions than I should, but One way or another, I have gained enough weight over the last few years to put it at the top of my list of priorities to address.

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Connecting With Super Bloggers? Think Content.

by · April 7, 2011

Robert Scoble doesn’t strike me as a media baron. When I had lunch with the technology evangelist a few years ago, he came across as likeable, interesting, curious and of course connected to everything technology.

But looks can be a little deceiving.  Since co-authoring Naked Conversations in 2006, he’s built up an army of followers and now wields influence that would make a media buyer drool, particularly in Silicon Valley, home of geeks and early adopters.

Image representing Robert Scoble as depicted i...

Image via CrunchBase

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Are Twitter Chats Part Of Your Social Media Strategy?

by · April 6, 2011

Each week I participate in multiple Twitter chats –#BlogChat, #Speakchat, #Edchat, and #LeadershipChat; every group offering something unique. Although the chats them­selves are quite stim­u­lat­ing, the more impor­tant thing to me has been the con­nec­tions and rela­tion­ships that have devel­oped as a result of my par­tic­i­pa­tion. These rela­tion­ships dis­play what is best about social media, new technologies and what can happen when like minded peo­ple who share com­mon pas­sions are able to work together regard­less of time and prox­im­ity.

Twitter chats can be invaluable to your social media success. There are literally dozens of scheduled chats that take place every week; chats on everything from strategy to design. There is something for everyone, and the benefits are immense.

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Why I Support Family Literacy

by · April 5, 2011

Monday night I attended the National Center for Family Literacy‘s annual conference banquet. It was quite the affair, hosted by Jenna Bush Hager and featuring talks by both Dr. Shoichiro Toyoda, honorary chairman of Toyota Motor Corporation and Yohimi Inaba, presdient and COO of Toyota Motor North America. The banquet celebrated success stories in family literacy and the 20th anniversary of the organization, founded in Louisville by Sharon Darling in 1991.

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Content Marketing Lessons from Warren Buffett

by · April 5, 2011

Warren Buffett would have made an excellent blogger.

Unfortunately, he’s too busy finding places to stack his piles of money to give it a shot but he really could have been something special.

He’s been through highs and lows in the stock market, and has always managed to come out on top. Along the way he’s learned a lot of valuable lessons, and a much of it can be applied to content marketing.

Some of his best insight:

“Someone’s sitting in the shade today because someone planted a tree a long time ago.”

warren buffett content marketing lessons

Image: thewalkingirony

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The Most Important Reason Social Media Is Good For Your Local Business

by · April 4, 2011

Polishing up on my local search knowledge recently, I came across a Local Search Ranking video from Google featuring product manager Jeremy Sussman. He explains in the video (embedded below) that three of the primary factors Google uses to rank your business in local search are relevance, prominence and distance.

Relevance is easy. If you’re searching for a coffee shop, Google will eliminate dry cleaners. They aren’t relevant to what you’re looking for.

Location is easy, too. If you’re looking for something near you geo-location or the address or area you’ve entered into the search, it’s a matter of measurement.

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Is your Agency Social? You better find out soon!

by · April 1, 2011

I recently conducted an interesting test. I was interested in finding a public relations firm that really “got” social and could help integrate some social media and PR strategies.

So, I sent a tweet. It was something to the affect of…”Does anyone know of any good PR firms that really get social? #PR #socialPR #publicrelations”

26 comments