Kristina Halvorson, author of Content Strategy for the Web and founder of Brain Traffic, a content strategy firm, had this to say during her keynote at the inaugural Confab conference in Minneapolis on May 9 (paraphrase).
“…the audiences who need our content want access right now, wherever they are, on the device they’re using, as quickly as possible, in formats to suit their purpose. But our content isn’t ready for that. Our organizations have been preparing content in silos for decades. [Content is] inconsistent between channels and lacks governance.”
Technology changes, as do technology companies. Twitter is one such company that has evolved since it debuted in 2006. For the longest time, we bemoaned the fact that this new, fascinating platform wouldn’t last because most people didn’t get it or its apparent lack of a business model.
But people are catching on … slowly, for certain. Edison & Arbitron Research discussed today by Tom Webster at BlogWorld & New Media Expo indicates only eight percent of American’s use Twitter — and many of those eight percent only use it a couple times a month. And the platform’s business model, though puzzling still, has started to take shape with sponsored Tweets and hashtags, etc.
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