2011 May | Social Media Explorer

Social Media Measurement: What You Are Doing Wrong

by Nichole Kelly · May 13, 2011

Are you measuring social media in isolation from your other marketing activities? Are you overwhelmed trying to understand how social media metrics compare to other marketing metrics? Do you want to have a holistic dashboard for all of your online activities? Today we will focus on how to leverage standard metrics from other digital marketing channels so you can finally have baseline metrics that mean something.

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Social Media Contingency Planning: The Operational Plan

by Stephanie Schwab · May 12, 2011

Much has been written about how social media can help companies or entities communicate during a crisis, or how national events such as Egypt’s uprising have been influenced by or even started through social media activity. But what if a disaster, natural or man-made, struck your company, building, city or country? Do you have a contingency plan for how your social media would actually operate? Nearly 80% of companies worldwide feel they are unprepared for a social media crisis. Don’t be in this majority; determine if your company is ready by considering the following.

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Word of Mouth Marketing

by Mark Smiciklas · May 11, 2011

Word of mouth marketing (WOMM) has the power to quickly build up or tear down the reputations of products, services and organizations.

Although many brand stories are shared offline, word of mouth can also spread very rapidly through social media. In order to leverage the power of WOM brands need to understand the dynamics of this intangible and often elusive form of marketing.

Building Trust

Trust lies at the core of every strong personal relationship – the same goes for relationships stakeholders have with brands. The driving force behind consumers’ desire to share positive stories about organizations is the trust they have in the products, services and people associated with those entities.

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A Flurry Of Activity For Social Media Explorer

by Jason Falls · May 9, 2011

The next three weeks or so are going to be incredibly busy for me. But that normally means I’m going on the road and I get a chance to meet many of you in person, see you again if we’ve already met and perhaps even hang out for a while and have some valuable off-line social networking. Because there’s just so much going on this month, I wanted to spell it all out here and make sure you didn’t miss me if I’m coming to your town.

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