From the monthly archives:

May 2011

5 Reasons Your Marketing Is A White Hot Mess

by Heather Rast · May 5, 2011

“Whaa? Are you talkin’ to me?” Yeah, I’m talking to you. Whether you’re part of a small marketing team or just a regular ol’ small biz (where everyone wears a marketing hat), I’m talking to you. Specifically, you team managers or small business owners who, along with an assistant and intern, do it all.

Or maybe I should say, do it all wrong.

White. Hot. Mess. Your marketing programs may be in poor shape for some of these reasons (why stop at 5?):

  1. Misplaced value
  2. Vague or inconsistent priorities
  3. Not beginning with the end in mind
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9 comments

Holy Toledo! The ESM Business Summit Early Bird Ends Tonight!

by Jason Falls · May 4, 2011

If you’re planning on joining me and a roster of amazing speakers in Toledo May 18 for the Exploring Social Media Business Summit, the Early Bird Deadline is TONIGHT at 11:55 p.m. ET! Register by then to get $50 off the full price! We’ve got an all day strategy learning session planned that is sure to take business owners and marketing managers from wondering about social media to having a strategic approach to implementing it.

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0 comments

If Facebook Comments Are Gold, Here’s How To Dig For More

by Ilana Rabinowitz · May 4, 2011

Imagine that you are standing at the podium in front of a large audience who purchased tickets to see you. After speaking for a while, you start to see their eyes glazing over. You are not connecting with them. As their attention wanders, you see people start to filter out of the room.  Eventually, you find yourself speaking to a room where the seats are half empty.

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18 comments

How To Be A Brand At A Conference

by Jason Falls · May 3, 2011

Having organized a fair number of events and spoken at a fair number more over the years, I’ve become quite observant when it comes to how sponsors get involved. At a panel discussion for a Social Media Club chapter event last year (the location and topic will remain confidential), I was rather disturbed at the regional sales manager for a big brand. He was on the panel, which was talking about the industry that his company was in. Yet when the discussion turned to him with a legitimate question about how his company was dealing with issue X or Y, it took him about five seconds to flip the answer to a pitch for a new product line.

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12 comments

Is Content Curation the New Community Builder?

by Eric Brown · May 3, 2011

Content curation has drawn my interest. I was at a tech conference last week and saw a couple of pretty cool applications for curating content. Setting a side the debate of right or wrong, these new content curation tools will make their mark. Content curation, which involves human filtering and organizing is much different than content aggregation. Content aggregation sites use algorithms to find and link to content. Content curation is the practice of human filtering and organizing what you find interesting and useful.

Over a year ago Mashable reported Why Content Curation Is Here To Stay;

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33 comments

The Importance of Writing Well For Social Media Content

by Angela Maiers · May 2, 2011

There is no question that social media tools and platforms shape the way people, schools and businesses work, but social media has created a new form and route to channel information. In this new information age, for all its high-tech gadgetry, success is writing based.

Yet, there have been raised concerns over the fundamentals and quality of writing today. In the heart of the digital age, the concept of writing, especially to young adults, seems flat-out antiquated. Having grown up with laptops and iPads, many of them struggle to remember the last time they sat down with pen and paper; the last time “they wrote” in a traditional sense of the word.

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38 comments

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