One challenge I’ve had with many corporate clients is getting employees to blog. Most corporate folks feel like they don’t have the time or skills. So it piqued my interest when I found out Southwest Airlines has a slew of employees writing their Nuts about Southwest blog. I was drawn in by the energy and spirit of the blog: All homegrown.
Curious, I sat down (virtually) with Christi McNeill, who manages SW’s corporate social media strategy to discuss the blog and social media program. Turns out they’re doing a lot right down in Dallas. The social media program, started in 2006, is showing impressive results: 12 million monthly visits to its website, 1 million Twitter followers, 1.3 million Facebook likers.