Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
Editor’s Note: Today offers us a guest post from Vince Robisch, founder of Indiana-based Modern Copy Studio, a web content and social media strategy firm.
“Popularity is the easiest thing in the world to gain and it is the hardest thing to hold.” - Will Rogers
If you write a blog and have any interest in growing, social proof is paramount to your success. Here’s a brief definition from Wikipedia:
Social proof, also known as informational social influence, is a psychological phenomenon that occurs in ambiguous social situations when people are unable to determine the appropriate mode of behavior. Making the assumption that surrounding people possess more knowledge about the situation, they will deem the behavior of others as appropriate or better informed.
warns that for all the boundless information available to us on the Interwebs, we’re actually doing ourselves an intellectual — and sometimes social — disservice by taking advantage of new technology. His theme revolves around that fact that personalization of web experiences delivers a more homogenous set of information to us, preventing the expansion of our minds and world views that result from encountering diverse people, news, resources and information.
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