From the monthly archives:

July 2011

Employment Law Attorneys & Death by Social Media

by Jason Falls · July 29, 2011

Editor’s Note: This is a guest post written by Jessica Miller-Merrell, SPHR (@blogging4jobs), who is an HR consultant, new media strategist, and author who writes at Blogging4Jobs.com.

Social media is changing the way we live and work.  Technologies like smartphones, tablets, and wifi make it possible to work almost anywhere.  Organizations are beginning to add more telework strategies, social media technologies, and corporate employee engagement programs integrating these new technologies into an organization’s external as well as internal communication and engagement strategies.

Yes, the world of work is changing and for the better and yet an organization’s senior leaders and human resource professionals struggle with understanding these technologies.  They remain conflicted, and I’m not surprised.

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9 comments

How much does business transformation cost?

by Heather Rast · July 28, 2011

If you’ve ever worked with a freelancer or consultant before, or conducted a review to select an agency, this question probably permeated the room like the cloying, flowery-sweet perfume your Aunt Beatrice bathes in: How much will it cost?

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15 comments

When Content Is Not King

by Ilana Rabinowitz · July 27, 2011

You’ve done your homework, listened to customers, provided thought leadership and created great content.  You’re offering relevant, valuable information to your audience.  Now, if content were king that would be enough. But it’s not.

Isn’t providing information that leads people to know, like and trust you the essence of marketing? What more is there?

For one thing, there’s conversion.  Conversion tells you if your content moves people to act.  Did all that content drive people’s behavior in some way?

Content that doesn’t move people to ultimately take some kind of action doesn’t count. 

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23 comments

How To Leverage Blog Content To Expand Your Business

by Jason Falls · July 26, 2011

Editor’s Note: This is a guest post from Carla Dewing, part owner of Contrast Media, a Cape Town, South Africa-based content marketing firm servicing brands globally.

Having a blog these days is super-easy – right? Sure it is, if you want to get absolutely no real returns from it! But the point of a niche blog is to inspire more business. If your blog isn’t doing that, then you are missing out on the single most effective way to rapidly, and systematically expand your business.

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12 comments

Google’s Big Play on Content Marketing, Influence & SEO

by Adam Helweh · July 22, 2011

If you are an early adopter or digital marketer then you have likely hunted down your invite, registered and created a few circles worth of connections on the shiny new social network known as Google+. Google’s latest attempt at social networking has been the talk of most towns since it was first announced less than a month ago. What do I think? In short, I think Google+ is great and can only get better. For the long version I would refer to Jason Falls’ spot on and poignant post from last week.

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20 comments

Join Me In Atlanta For The Social Media Integration Conference

by Jason Falls · July 20, 2011

It’s one thing to concoct a great social media campaign, using all the most effective tactics and best practices. It’s another to be able to integrate those strategies and tools into your existing business structure. Social media integration and execution is what drives results, so it’s important to have a solid understanding of the implementation of your social media plan.

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3 comments

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