From the monthly archives:

August 2011

Altimeter Report: Advanced Companies Still Struggle With Social Media

by Jason Falls · August 31, 2011

The Altimeter Group released a report today that has some interesting insights into how enterprise corporations are using social media marketing. Surprisingly, the “advanced” companies using social media, the report says, are still deficient in tying customer data to their product roadmap and into support systems. While these are certainly the far reaches of integrating social data into a company’s ecosystem, the fact that even the big boys don’t have it all together is an indication that social is still a bit of a riddle for us all.

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Content Will Rule At ESM Boston!

by Jason Falls · August 31, 2011

Ann Handley and C.C. Chapman are arguably two of the top experts in the world on content. Their book Content Rules, just released in audio book format by the way, has taken the marketing world by storm with their helpful message of re-imagining content for you digital and non-digital efforts.

I’m thrilled that both Ann and C.C. will be gracing the stage at the upcoming Awareness Exploring Social Media Business Summit in Boston, Mass., on Oct. 17. They’ll be a part of an all-star lineup to help audience members get schooled and skilled for digital marketing success in our one-day, intensive learning program.

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What Google Must Do To Not Make G+ Evil

by Jason Falls · August 30, 2011

As the digital marketing world tests, pokes and prods to see if Google+ activity has an impact on search engine results, the search giant finds itself in a precarious position. It has finally broken the ice on having a social media product that people seem to like, yet is potentially on the verge of not only ruining its first chance at social success, but of betraying its own company mantra: Don’t be evil.

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Seven Lessons We’ve Learned from Steve Jobs

by Mark Ivey · August 29, 2011

I’ve watched Steve Jobs for more than 30  years as he’s reshaped one industry after another with pioneering computers and electronic devices. His vision and flair for innovation is legendary–and rare in corporate America. Processes and systems dominate in most companies, and we’re brainwashed over time to play it safe with our programs and products and color within the lines.  Meanwhile Jobs kept ignoring the critics, swinging for the fences and connecting.

What can we mere mortals learn from the planet’s most famous businessman? Below is a starting list of lessons I’ve cobbled from my studying Jobs, and I’m sure there are plenty more (feel free to chime in).

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Sprout Social Offers A Robust Social And Digital Media Management Solution

by Jason Falls · August 27, 2011

Everyone wants a simpler way to manage the complexities of tasks that go along with social media marketing, right? Sprout Social has stepped into that void a bit with a tool that I’ve been quite impressed with. I reviewed Sprout Social for members of Exploring Social Media a while back. This week, they became a sponsor here at SME!

Sprout Social essentially acts as a social media management tool for both the average and power users. It allow you to monitor and respond on social networks, identify influencers around a topic and then pull that public and influencer data into a simple customer relationship management system. There are also some nice metric gathering mechanisms built into it, too.

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6 Reasons NOT to Create a Facebook Fan Page

by Nichole Kelly · August 26, 2011

Many companies are rushing to try and jump into social media because they feel tremendous pressure to prevent being left behind. Most of us have moved past the need to make a business case for social media and into the era of “needing” social media as part of our overall marketing mix.  The statistics on social media adoption are astounding. A recent study found that over 90% of marketers indicate that social media is important for their business. This is a drastic shift from where we were even just a short 2 years ago. In the same study, more than half of the respondents had less than 1 year of experience in social media.

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How To Approach Different Cultures With Social Media Marketing

by Jason Falls · August 25, 2011

Editor’s Note: This is a guest post by Christian Arno, founder of the professional translation agency Lingo24. 

In the seven short years since Facebook was launched, social media sites have become a ubiquitous and all-pervading phenomenon. The social aspects of such sites are clearly important, but they’re also increasingly being used for marketing and other business purposes.

The global nature of the internet means social media sites give you the potential to reach out and make connections worldwide. Whether you’re pushing a business, a blog or anything else, new networks and markets are theoretically just a mouse-click away. In reality, there’s a little more to think about when it comes to approaching different cultures via social media.

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How Social Media Makes You A Better Writer

by Stephanie Schwab · August 25, 2011

I’ve always considered myself a good writer. I got straight-As in high school English and literature classes, and have been writing a lot in nearly every one of my jobs since college. I can write anything for business: proposals, status reports, white papers, strategy documents, and anything else you can throw at me. It comes pretty easily, when I’m motivated; even when I’m not, writing is never a chore. I think I’m pretty good with grammar and spelling, and I know the difference between Sentence case and Title Case, among other writing fine points that many, many of my colleagues (even superiors) don’t really understand.

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Hey Miami! The Winning Strategies Conference Is FREE!

by Jason Falls · August 24, 2011

You know you want to extend the summer for as long as possible, so why not meet me in Miami Beach on September 21st for Entrepreneur Magazine’s Winning Strategies Conference? The conference focuses on tools, tactics, and strategies to help you turn your idea into a successful business, or advance your existing business to the next level. I’ll be speaking along with several other entrepreneurs across all industries, including Erika Napoletano (founder of RedHeadWriting), Michael Port (author of The Think Big Manifesto), and Neil Patel (co-founder of CrazyEgg and KISSmetrics).

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