2011 August | Social Media Explorer

Do Social Media Monitoring Services Leave Brands Blind?

by Jason Falls · August 17, 2011

Valuevine released a study today that indicates keyword based social media monitoring platforms may leave as much as 82 percent of the online content about a brand out of the data it reports back to brands. The information was collected by analyzing what CEO Neil Crist told me was “following best practices” for keyword-based social media monitoring solutions like Radian6, Sysomos and the like, and comparing it to the data his tool collects from location- and local-focused check-in, ratings and review sites.

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9 Ways Your Business Needs To Change To Become Social

by Ilana Rabinowitz · August 16, 2011

Social media has changed the way we do almost everything. We make buying decisions, find jobs, play games, listen to music and learn socially. But for business it’s clearly been a more challenging shift. Engaging in social media requires a fundamental change to the way businesses function and think. No wonder so many are slow to embrace social media and devote budgets to it.

The challenge is that most businesses are stuck in traditional thinking and marketing that doesn’t translate well to a social atmosphere, on- or off-line. While many people are advocating the evolution of businesses to becoming, “social businesses,” few people are outlining specific changes that will help them.

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Traackr Makes Influencer Identification Easy, But Not Cheap

by Jason Falls · August 15, 2011

We’ve covered a number of tools that help marketers and brands identify influencers here. From Klout to mBlast and event the influencer identification tools in social media monitoring platforms, there exists a variety of methodologies, interfaces and price points to help you find the right bloggers and online voices to target with your company’s outreach.

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Why Can’t Brands Connect?

by Mark Ivey · August 11, 2011

So brands are chomping at the bit to jump into Google+ ?

Understandable, but the truth is most big brands — and most companies — are still struggling with the other platforms. Social media is still foreign to them, and most flail around like fish out of water.

Marketers know this problem. The issue was raised again in a nicely written piece recently in Advertising Age. The author concludes with, “In a nutshell, they need to act less like brands and more like people.”

The problem

Image by bgreenlee via Flickr

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The ESM Business Summit Is Coming To Boston!

by Jason Falls · August 9, 2011

I’m excited to let you know that Awareness and Exploring Social Media are partnering to present the Awareness Exploring Social Media Business Summit, an all-day, intensive learning event, Monday, October 17, 2011 at the Boston Marriott Burlington. Altimeter Group analyst Jeremiah Owyang, Shift Communications principal Todd Defren, OneForty.com’s Laura Fitton and a Who’s Who of digital marketing and social media marketing notables will join me in bringing you an incredible day of learning, networking and more.

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Lessons Learned from a Twitter Robot

by Andrew Hanelly · August 9, 2011

A robot didn’t write this post.

But if technology continues at the current pace, a future with bot-authored posts may not be too far off on the horizon.

Depressing? Definitely. Crazy? Maybe not. Automation is alive and well in the world of social media and the debate rages on whether social media automation defeats the purpose of social media altogether.

An oversimplified summary of the argument: (Some) people advocate for the humanization of brands while (some) brands automate their advocacy toward people.

In the battle of automation versus humanization there’s no clear hero and no clear villain. (It can be as confusing and frustrating as that sentence above was to read).

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