From the monthly archives:

September 2011

Mobile And Social Lead The Way In Ad Spend

by Jason Falls · September 29, 2011

It’s no surprise really that mobile marketing and social media lead the way in terms of advertising spend increases in the past few years. The two mediums are typically the first two out of the mouths of marketers as they talk about where they are interested or focusing their marketing dollars and energies.

The Microsoft Tag folks, who obviously have a vested interest in mobile proliferation, put together an interesting infographic I thought worth sharing. It better illustrates where money is going, at least in percentages of increase if not total funds, so we marketers can level set on where expectations lie in dealing with brands.

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6 comments

Email Is Not Dead

by Jason Falls · September 29, 2011

Anytime you need a good pep talk about email marketing, DJ Waldow is your man. Heck, any time you need a good pep talk about anything, he’s probably got your back. DJ Waldow will bring his considerable brilliance to the Awareness Exploring Social Media Business Summit on Oct. 17 in Boston, Mass. Tickets are still available! Reserve your spot now!

I caught up with DJ a while back in Chicago to chat a bit about email marketing and what he’ll be talking about in Boston. Among the topics we discussed as the question of whether or not email is dead. I think you’ll love his answer!

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18 comments

If Social Media Were A Stock, How Much Would You Invest?

by Ilana Rabinowitz · September 28, 2011

A couple of weeks ago I attended a conference for e-commerce executives. There were two keynotes that blew me away.  For opposite reasons.

The first was by Ray Kurzweil, the inventor and futurist, who spoke about the exponential growth of technology, science and medicine. Showing several graphs indicating year-over-year growth in the triple digits, he demonstrated how the world does not only seem to be changing faster than we remember in these areas — it is. As a result, a few years in the future, technology will change in ways that are beyond (most of) our imaginations. The trajectory of social media is even steeper than most of the changes that Kurzweil demonstration.

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15 comments

Always Listening to the Customer is a Race to Mediocrity

by Eric Brown · September 27, 2011

As a business owner, do you care what people think about your business and the decisions you make? More specifically, do you care what your customers think? Perhaps the short answer is, “yes,” however is that holding you back? With the onslaught of social media and review sites, everyone has an opinion, and it is easier than ever to be a critic. The plethora of social media platforms has provided folks with a megaphone to chant their dislike about this or that. The adage of “The Customer Is Always Right” burrows into our fear factor and may stifle innovation and necessary change to your business model.

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35 comments

GaggleAMP Offers Social Message Distribution For Companies

by Jason Falls · September 27, 2011

The prevailing wisdom in the social media marketing world is that the interpersonal connectivity social platforms provide can give companies the ability to build community around their brand and turn customers into word-of-mouth advocates. But companies who are smart about building community also know that you can lay a foundation by building from within. Empowering employees to help you spread the good word about your product or service is a more intuitive step. They’re bought in. They probably want the company to succeed. And whether you incentivize social participation or not, many employees are going to pitch in and help out.

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4 comments

An Email Marketing Makeover

by Jason Falls · September 26, 2011

Editor’s Note: Today’s guest post is written by Megan Feltes, a sales associate at Emma, an email marketing platform which is now the one we use here at SocialMediaExplorer!

I’ve brought you here today because I care about your email marketing.

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4 comments

Inside A Social Media Command Center

by Jason Falls · September 26, 2011

Last month I paid a visit to Dreamforce, the user conference for Salesforce.com, in San Francisco. As you may know, Salesforce.com recently acquired Radian6, one of the leading social media monitoring platforms. This was the first time the Salesforce.com and Radian6 team was together at Dreamforce and they put on quite a show.

Because many of the sessions at Dreamforce were focused on social media and social business (here’s an audio recording my talk on the ROI of Social Media), the Radian6 team was not only the star of the exhibition show floor, but cranked up the community team to listen, amplify and triage mentions of both brands, as well as others Dreamforce had purchased over the year, and show off it’s ability to be responsive and nimble despite a high volume of conversations on and off line.

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23 comments

Showtime Uses a Microsite and Encrypted Tweets to Launch Homeland

by Nichole Kelly · September 23, 2011

As bloggers we occasionally get pitched to cover upcoming news and social media promotions. I got something from a firm promoting a Showtime social media push and decided to take a look. I thought it was an interesting approach that raised a whole bunch of questions for me that inspired me to write this post.

This campaign involves some mystery, action and prizes for the launch of Showtime’s new series Homeland. Take a look at what they are doing at http://watchcareful.ly. Too lazy? No worries, I’ll give you the run down.

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7 comments

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