From the monthly archives:

September 2011

What’s A Community Worth?

by Ilana Rabinowitz · September 15, 2011

People are wired to connect.

In fact, studies have shown that one of the most important predictors of a peoples’ health is the quality of their social relationships.

As business people, we tend to think about our connections as an audience, but if we want to be social, that won’t be enough. We need to build a community to assure the long-term health of our business. Businesses, like people, need to nurture relationships in the context of a community. It can make the difference between success and failure when you need it most.

What a community is

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11 comments

Facebook Snakes and Ladders [Infographic]

by Mark Smiciklas · September 14, 2011

Over the last couple of years strategies for using Facebook to connect with your audience, market your business and manage your brand have evolved beyond simply posting content to your wall.

Here’s an old school look at the Dos and Don’ts of managing your organization or brand’s Facebook page.

Roll the dice and see where you land – and please feel free to drop by the comments and let me know your thoughts on what squares you would add.

 

Permanent link to this post (81 words, 1 image, estimated 19 secs reading time)
24 comments

OneForty’s Fitton Talks Acquisition, Content & ESM Boston

by Jason Falls · September 13, 2011

Unless you live under a rock, or aren’t regularly tuned into what’s happening in the social media space, you know Laura Fitton‘s Twitter-based startup OneForty.com was recently acquired by HubSpot. The move brings a bona fide app store to the “Inbound Marketing” company and adds to their already robust list of killer social media and digital marketing content.

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0 comments

RedEApp Offers First Look At Consumer Inbox

by Jason Falls · September 12, 2011

Can you imagine when all the great ideas for marketing and technology converge into a handful of networks, platforms and applications that make the consumer experience incredibly easy? While I’m skeptical that utopia is really possible in a capitalistic society, we seem to incrementally inching closer to that perhaps happening. While the last 10 years have been about startups and new ideas coming to market, I think the next 10 will be about those ideas consolidating together into fewer but more impactful services.

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9 comments

Who’s The Biggest D-Bag In Social Media?

by Jason Falls · September 9, 2011

My friend Tom Martin has been compiling a series of interviews for his awesome Talkin’ With Tom project. He’s getting video interviews using nothing but and iPhone with thought leaders around the country. The series is fascinating and you should certainly check out some of the great interviews and information shared there.

But Tom is also apt to have a little fun. So as part of his interviews of several folks close to the social media space, he decided to tack on a silly question: Who’s the biggest douchebag in social media. The answers are astonishing. Everyone names names. I, for one, think this is an incredible step in the right direction: to call ‘em out and end their shenanigans.

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13 comments

Customer Touch Points: Do It Right Or Keep Your Hands To Yourself

by Heather Rast · September 9, 2011

It’s a simple concept, really. Increase the number and frequency of high-quality touch points with your customers, and you stand a better chance of being top-of-mind when it’s their time to buy. Touch points are a way of sending “I care” or “Here when you need us” messages to your customers.

While the touch points serve marketing’s self-interests, the smart marketer knows the touch points must place a kernel of “happy” in the customer’s minds and hearts, too. Otherwise, it’s a waste of resources, both time and budget.

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7 comments

Google Cannot Afford To Fail With Google+

by Jason Falls · September 8, 2011

Google’s latest foray into social networking is a must-win situation. As Jason illustrated last week, the world is watching to see how the search giant uses social data — particularly their own from Google+ — to adjust search engine rankings. With Microsoft working with Facebook to allow Bing results to include social data from its 700 million-plus users, Google+ is a make-or-break to hold on to SEO dominance.

But it’s not just how Google uses the social information it gleans that matters. It’s how many people will use it. My guess is that 50 million users or more won’t even be critical mass. It will take many more people and Google’s careful use of the social data to be successful.

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9 comments

New England Marketers Ready To Check-In To ESM Boston

by Jason Falls · September 7, 2011

We’re just six weeks away from the Awareness Exploring Social Media Business Summit and New England is gearing up for an awesome day of learning and networking with some of the premier thinkers and strategists in the digital and social media marketing world. From Jeremiah Owyang’s opening keynote to the closing brand panel, the day promises to deliver great learnings, takeaways and value for those in attendance. We are expecting a sell-out for the Oct. 17 event at the Boston Marriott Burlington, so reserve your spot now.

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2 comments

Content Is Not Created Equal

by Eric Brown · September 7, 2011

Content is everywhere and has become a marketing sword for businesses of all shapes and sizes. As traditional advertising effectiveness declined, the popularity of writing articles and publishing articles went wild. It was for a while a fairly easy SEO trick and tool to help Move the Google Needle for more traffic to your web site.

Content Marketing still is one of the better tools in your bag of tricks, however getting folks to read your stuff gets harder every day as more and more things garnish our customers and prospects attention.

The Content Marketing Umbrella

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