2011 October | Social Media Explorer

Tim Hayden Talks Mobile Marketing In Boston

by Jason Falls · October 11, 2011

Tim Hayden of 44Doors might be the, if not one of the, preeminent experts on mobile marketing in the U.S. I would say he’s unquestionably the one who understands the most about how the mobile and social experiences blend. This is why he’ll be speaking at the Awareness Exploring Social Media Business Summit on Monday in Boston. There are still seats left! Get yours now.

Mobile is the one topic that is always on the list of what’s next. We’ve been talking about mobile being huge for years now, but we’re starting to see not only the technology and its adoption catch up with the audience, but also interesting applications of mobile marketing.

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Social Compliance? OMG!!

by Jason Falls · October 10, 2011

Editor’s Note: This is a guest post from Kevin Magee, Director of Sales at Expion, a client of Social Media Explorer.

Social Compliance. Funny how the combination of those two words – social and compliance – can strike fear in the heart of CTOs, CMOs and other C-level executives within a large enterprise.

The conversation typically begins like this: “LinkedIn? Well, okay … let’s create a profile. Aren’t our employees posting theirs to find better jobs, anyway?” It continues with: “Facebook? No, too dangerous. I barely trust my teenager with Facebook – let alone the marketing department.” Followed up by: “Twitter? Are you serious? [Incredulous laughter]. Remember the Chrysler F-bomb tweets? Why would we want to do that?”

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And The Free BlogWorld Full Access Pass Goes To …

by Jason Falls · October 10, 2011

And here I thought our spring giveaway to reward one lucky person or business with a free, full-access pass to BlogWorld & New Media Expo would be hard to top. But the nominations we received for the free, full-access pass to BlogWorld Los Angeles were outstanding. While I’m not sure if we could top the great story of Justin Sullivan and how we were able to help him make a career transition and equip his family business with great learning, the stories behind the L.A. nominees are awesome. And it made it very difficult to choose a winner.

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The Future of Content in SEO

by Jason Falls · October 7, 2011

Editor’s Note: This is a guest post by John Schulenburg, Director of SEO for Red Bricks Media.

Remember the old line “content is king”? For a long time in the SEO community we thought it was that easy. Create good content and they (traffic, social, rankings) will come. But is that still true with the rise of social, local and personalized search? What about the recent Google Panda update? Content “farming” as it’s called, was hit pretty hard by the Panda update and now companies are having to refocus their entire view of content creation as a viable SEO strategy. There’s a big case for internet marketers to take their focus away from content since there are signs that content isn’t exactly “king” anymore.

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Thinking Different: Thank You, Mr. Jobs

by Jason Falls · October 6, 2011

When Stephanie Schwab emailed last night to ask if we should do a collective post to pay our respects to Steve Jobs today, I resisted. I didn’t want Social Media Explorer to have just another post saying the same things everyone else was saying. I wanted us to stand out. In a way, I was doing what Steve Jobs taught us all to do: Think Different.

But I’m not an insensitive ass and Steve Jobs had a seismic impact on our world. Collectively, we echo this pithy post on Facebook last night from my old high school buddy John Stanley:

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The Business of Infographics

by Mark Smiciklas · October 5, 2011

A picture is worth a thousand words. In the digital age, the saying has never been more relevant. To cope with the daily onslaught of information we’ve become content grazers, skimming headlines and post descriptions for the promise of bite-sized nuggets of information.

As brevity becomes more important, infographics present brand journalists with a great opportunity to deliver knowledge, ideas, solutions, etc., in a manner that can be quickly consumed, understood and remembered.

Robin Richards, Information Design Director at the creative firm JESS3, says this about infographics:

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Integrating Social Media Key Challenge For Brands

by Jason Falls · October 4, 2011

Integrating a company’s social media marketing efforts with its other marketing channels seems to be a recurring challenge with companies and brands across the world. Traditional media and marketing stems from the campaign and broadcast messaging mentality while social media marketing is more of a multi-logue — not a monologue or dialogue, but one where each person in the mix can see the communications of others. The philosophical approach is different and integration can be hard.

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