Word of Mouth Marketing gets a lot of attention, but how many small businesses are actually deploying a successful Word of Mouth Marketing strategy?
Certain businesses and their products are a natural. They are cool and worthy of talking about. Think Apple. They just make products that people love to talk about, and they even get folks who don’t like their product to talk about them. But what about the other 99% of the products that fall closer to mediocrity? They are solid offerings, but they just aren’t sexy … or at least we don’t think so.
Editor’s Note: Today’s post is a guest entry from Molly Niendorf, content and social media manager for Emma, Social Media Explorer’s email marketing provider.
Oh, it’s almost December? You don’t say.
If you’re anything like me, this time of year is a whirlwind of deadlines and needs and responsibilities, and it can all feel a bit, well, un-festive. There’s nothing worse than thinking, Oh, shoot, I’ve got to send holiday emails to my customers on top of everything else I have to do? When framed as just another in a long list of tasks, crafting holiday emails can feel downright frightful.