2011 November | Social Media Explorer

The Best Laid Deals Oft Go Astray

by Ike Pigott · November 10, 2011

Clout is an important thing to have. Klout can be a fun thing to have.

Clout is the ability to influence, and get things done. Klout purports to be a measure of your online influence.

Presumably, the more Clout you have in real life, the more Klout you’ll have online. And just like in real life, it turns out that we’re all influential in different things.

What Klout is trying to do is admirable, in a way. But at times the execution will be off.

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Social Media Success In 40 seconds Or Less

by Ilana Rabinowitz · November 8, 2011

I was waiting for friends to meet me for lunch near Union Square the other day. The place was getting crowded, so I sat at the bar to wait. Chatting with the bartender, the inevitable “what do you do” question came up. He, like many New York City bartenders and wait staff, was an actor. I mentioned that that I’m involved in social media.

In between tending to newcomers at the bar, he asked me,

“What do you think I could do to get my name out there using social media?”

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The No Bullshit Virtual Book Tour Event Is Live

by Jason Falls · November 7, 2011

For anyone who missed Tuesday’s No Bullshit Social Media virtual book tour event hosted by Jay Baer of Convince & Convert and Infusionsoft, we’ve archived the video recording and put the slides up for all to see! Watch the webinar below and check out the slides if you like as well. We had some technical glitches at the very beginning, but got them ironed out, so you can see the webinar in its entirety.

I shared some of the key points from the book, No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing, and for those that attended and stayed through to the end, Infusionsoft provided free e-versions of the book. Big thanks to them for giving away copies to folks.

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Lessons of the Exterminator: Transforming Your Social Media, One Customer at a Time

by Mark Ivey · November 3, 2011

I guess it was inevitable, but we’re quickly seeing companies dividing up into two social media camps: those that get it, and those that don’t. Take one indicator: how companies respond to customer complaints. As Jay Baer pointed out, an amazing 70 percent of companies didn’t respond to customer complaints in a study of 1,298 Twitter complainants (Maritz and Evolve24).

I’ve personally tweeted negative comments about experiences with big companies like United Airlines and Chase Bank, with no response (vs National Rental, which responded quickly to my tweets about a mishap at one of their rental locations). By comparison, I’ll bet you’d respond if you’re a small business owner and your business depended on it.

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