From the monthly archives:

December 2011

Blaming Technology For Our Shortcomings

by Jason Falls · December 6, 2011

There’s an amusing little meme that has been making its way through Facebook lately that takes a shot at people who are a little weak in the grammar and punctuation department. While there are several posts, images and facets to this mini-onslaught of jokes, pictures and even videos, my favorite is the e-card-type image with an attractive woman with her arm around a man saying, “You had me at the appropriate use of ‘you’re.”

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10 comments

Mobile Marketing Advice: 6 Experts Tell You Everthing You Need to Know

by Nichole Kelly · December 5, 2011

If there’s one specific area of digital marketing that raises nearly every eyebrow when the topic pops up these days, it has to be mobile. From QR codes to Near Field Communications to mobile applications and mobile-optimized websites, (Check out SME on your mobile device — we’ve even gotten on board!), everyone has begun to come around to the fact that consumers are glued to their mobile device. That means your business needs to be there, too.

But, like many, you may be struggling to find time to understand more about mobile marketing. You want to know how it can be used for your business, but haven’t found the right resource, event or website to help you tackle it, right?

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10 comments

Where Does Social Media Fit With Brand Culture?

by Heather Rast · December 2, 2011

Creating and maintaining the right culture is essential for sustainable business. Probably more so today, given our access to tools and technology, and ever-increasing adoption. Zappos, Askinose Chocolate, Tom’s Shoes, and Land’s End are just a few of the brands recognized for centering entire company operations – from product to policy – around a set of carefully chosen values. Those values are the structural basis of every decision, action, or passive outcome that comes after.

These brand values – brought to life as deeds and messages – begets culture. When values flex and bow, culture is weakened. And the brand becomes fuzzy, internally and externally. Toss on some social media and you’ve got a heck of an operational and communications failure.

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12 comments

A Business Can’t Be Social

by Ilana Rabinowitz · December 1, 2011

A business is a legal entity.  Only the individual people within the business can engage in social media. That’s why, several weeks ago, I wrote about the major shift in thinking and behavior needed for a business to be successful in social media.

I’d like to take a deeper look into one of those areas: hiring and training everyone in the organization in the age of social media.

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23 comments

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