Editor’s Note: This is a guest post by Suzanne Norman, director of brand at Emma, an email marketing and communications company.
The bot problem
Let’s face it: most companies write marketing copy for the web and email that reads like it was written by a robot.
And nobody likes bots. (See: spambots, twitbots, fembots, that 80s movie with Emilio Estevez where all the semi-trucks come to life.)
photo by davedehetre
I spot this kind of writing all the time in email marketing campaigns — that’s the realm I work in — but it’s just as rampant in every other digital medium.