A picture is worth a thousand words right? Then why do we depend so much on writing word after word, sentence after sentence and hope that words alone will communicate the message we want to deliver? In many cases we rely on our words to stand on their own and forget the power of images to reinforce our message or an experience.
Editor’s Note: This is a guest post written by Megan Feltes, a member of the content team for the email marketing and communications company Emma.
How to deal with mistakes, failures and assorted slip-ups
Email may ultimately be sent and tracked by machines and robots, but it’s still a human endeavor at heart. And as such, email is vulnerable to human error. B2B campaigns are no exception, and errors in emails to customers can feel especially magnified. No matter how many times you read (and re-read) your email copy, a mistake may sneak through. It could be a simple misspelling or a glaringly incorrect link. Did 6,000 recipients see the wrong event date on your email invite? Yikes. Or you could do everything perfectly, but still experience unexpected fallout. Did your website crash after a free shipping offer caused a mad rush? Double yikes. While possibly embarrassing and humbling, mistakes are not the end of the world. Email’s strength lies in its innate timeliness and flexibility.