Month: April 2012

Many people talk and tweet about leadership. When the chiefs at Facebook and AMEX talk about leadership, it is important to pay attention.

Forums and message boards are where most consumer conversations happen for many industries. Why are marketers not focusing on these channels?

Jason Falls offers a definition of "Engagement" to the marketing mix variables

Measuring social media success is an art. Revenue can't be the main criteria of success and you can't evaluate it in the short term.

Marketers everywhere are scrambling through the motions, trying to "engage." But few stop to think about what engagement really is.

As bloggers become the focus of ads and product endorsements, the line between bloggers and celebrities is blurring - and that's good for brands, bloggers and consumers.