From the monthly archives:

April 2012

The Problems With Social Profiling

by Jason Falls · April 30, 2012

Jeremiah Owyang offered an insightful piece on how social profiling will work in the real world last week. We’re all aware that influence tools like Klout are being used to reward people with deals, perks and discounts based on their measure of online influence. Owyang rightfully predicts that what we’re seeing now is the tip of the iceberg, like it or not.

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58 comments

Two Juxtaposed Juggernauts Talk Leadership

by Andrea Cook · April 27, 2012

Leadership. We all want it. Need it. Strive to have it. Leadership in ourselves. In the people around us. Leadership isn’t limited to a human quality, it is also represented in the companies and brands we follow.

Many people talk and tweet about leadership. When the COO of Facebook and the CEO of American Express talk about leadership, it is important to pay attention.

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3 comments

Where’s Your Forum Strategy?

by Jason Falls · April 26, 2012

Social Media Explorer is gearing up to launch our first-ever research report called The Conversation. For the first edition of this new approach to market research, we’ll be focusing on the banking industry. You’ll want to make sure you subscribe to updates about our Industry Reports if you haven’t already to find out about the report as it’s released, though we’ll certainly blog about it more here.

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19 comments

Defining Engagement

by Jason Falls · April 25, 2012

Apparently, my little tome on Engagement Monday worked a few folks up. From some questioning my credibility because I used a swear word a few times in the post (Have you seen my book? Heh.) to some really intelligent discourse and discussion, the comments and even the ensuing back-and-forth with folks on Twitter was a nice stroll down memory lane. It’s neat to see a blog post spark real conversation again. It seems like few do these days (mine or otherwise).

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25 comments

Don’t Let ROI Get In Your Way

by Ilana Rabinowitz · April 24, 2012

Here’s the question you don’t want to hear while you’re building an audience: “When will we see a dollar from this?”

There is a Zen aspect to audience building goes like this:

  • If you want to be able to sell people something, don’t focus on selling.
  • If you want people to listen to you, don’t talk about yourself.
  • If you want to get something back from your audience, be generous.

So, how can you see a dollar from this?  Wrong question.

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16 comments

The Problem With Engagement

by Jason Falls · April 23, 2012

Until about eight years ago the word “engage” was what snooty people said at the start of their sporting events. You engage to start a fencing match, for instance. (Or I assume so. I know nothing about fencing. I’m sure Mark Zuckerberg and his ilk will condescendingly scoff at my lack of fencing intelligence, which is fine. But when I think of the word “engage,” I think of some turtle-necked dork with slicked back hair dressed in all black motioning for two awkwardly dressed in all white people with flimsy swords and colander masks to start fighting by saying, “Engage!”)

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39 comments

Are They Bloggers? Or Celebrities?

by Stephanie Schwab · April 20, 2012

The coolest thing has been happening lately, and it’s making me feel really special. Suddenly I know people who are in ads. And not just any ad – major, national brands. I feel like I’m brushing with celebrity – and yet, these people aren’t traditional celebrities, they’re bloggers. And they happen to be friends of mine.

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37 comments

Daily Deal Fatigue? Not So Fast!

by Jason Falls · April 19, 2012

New research from Edison Research and Arbitron is out today on the daily deal world — Groupon, Living Social, TryItLocal and the like. Tom Webster is actually live casting the data this afternoon at 2:30 ET if you’d like to see it unveiled complete with explanations from the master himself.

Unlike infographics and “research” created for content purposes, Edison and Arbitron are actual market researchers and scientists that put their data through stringent checks and balances to ensure sampling is representative and biases are vetted. For research in the social media and digital marketing world, there are few as trustworthy as these guys.

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5 comments

Social Media Sentiment: Competing On Accuracy

by Jason Falls · April 19, 2012

Editor’s Note: This is a guest post by Seth Grimes, a strategy consultant and industry analyst with Washington, D.C.-based Alta Plana Corporation.

Sentiment is a key social attribute – we’re talking feelings, opinions, and emotions, expressed about brands, products, and personalities – but measurement is not yet science. The sentiment-analysis solution space lacks standard definitions, metrics, and methods, and not a few solutions offer only crude, low-grade analytics. The result? Business users are hard-pressed to weigh the many vendor claims they hear, first-and-foremost surrounding accuracy.

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12 comments

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