2012 May

Clint Eastwood: More Than a Cowboy

by Andrea Cook · May 31, 2012

All you need to know about social media, marketing, leadership, management, success and love can be found from the words of American legend, Clint Eastwood. In honor of Clint Eastwood’s 82nd birthday today, I’m compiling a collection of life lessons. Giddy up boys and let your Clint free.

0 comments

What’s The Difference Between Buying Facebook Likes and Twitter Followers?

by Stephanie Schwab · May 31, 2012

Last week I had far more conversations than normal about buying Twitter followers. I don’t know what it was, maybe the stars were out of alignment, but everyone wanted to talk about whether or not you should buy Twitter followers, how you can buy them, and what it means if you do buy them.

Examples: One friend has a client who worked with some hacker to get thousands of new followers. I read a blog post about a PR pro who bought followers, and then had them taken away by Twitter when he admitted it publicly. And then, while I was researching a potential client, I realized that one of their executives had bought most, if not all, of their 37,000 followers.

20 comments

5 Things Connected Campuses Do Well

by Jason Falls · May 30, 2012

Editor’s Note: This is a guest post by Jill Carlson, the Inbound Marketing Manager at Argyle Social.

Colleges and universities are using social media more than ever before to connect with alumni, students, prospective students, and their communities. But there’s a big difference between who’s doing it well and who’s just doing it to, well, just keep up in a US News and World Report kind of way. And the universities that are dominating social media seem to have a few things in common.

4 comments

Social Media And The Executive: How Dr. Albert Mohler Uses Social Media

by Jason Falls · May 29, 2012

Dr. Albert Mohler is one of the leading intellectual and inspirational leaders in the modern evangelical movement. He is a frequent commentor on the American and global political scene, is often a guest on shows like Larry King Live, Meet The Press and more. From his position at the president of the Southern Baptist Theological Seminary, his job is to both educate and inspire a generation of spiritual leaders and followers. Dr. Mohler and the Seminary happen to also be a client of Social Media Explorer.

12 comments

SoLoMo Show Episode 20: BIG Announcements (and Social-Loco Ticket Giveaway)

by Adam Helweh · May 26, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer.

3 comments

Social Media Measurement Model [Infographic]

by Mark Smiciklas · May 24, 2012

As social media becomes more widely accepted as a business tool, organizations embracing the medium are slowly becoming more adept at creating content and engaging with their audiences. The next step for organizations that are comfortable with the content side of things is the development of a strategy and tactics to measure the performance of their social media activity.

The following model is a work in progress that aims to build on a social media measurement framework developed by John Lovett and Jeremiah Owyang. Here are some notes about the model components:

12 comments

Testing A New Blogging Platform … Wanna Join Me?

by Jason Falls · May 23, 2012

I’m super excited to be testing a new blogging platform that will be unveiled publicly at BlogWorld & New Media Expo in New York next month. Overblog (client) is one of the top blogging platforms in Europe. Until now, they haven’t had a U.S.-focused product. That all changes with not just an English version of the France-based company’s platform, but a whole new platform.

109 comments

← Previous Entries