From the monthly archives:

June 2012

SoLoMo Show Ep 25: A Look at Twitter For Marketers… Present & Future

by Adam Helweh · June 30, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer

Read More →
3 comments

Search. Social. Mobile. Optimized!

by Andrea Cook · June 29, 2012

Leading brands have matured beyond the search bar as they seek solutions to optimize their online presence. Today’s leaders are searching for solutions that reach customers and their behaviors using a more holistic approach to search, social and mobile marketing. To successfully position and grow brands online so that the investment of digital assets are reaching the level of awareness and sales necessary to compete in today’s digital era, we need to stop approaching online optimization as separate silos and consider the full life cycle of the customer’s journey.

Today’s silos include three types of optimization experts.

Read More →
3 comments

Is Business As Usual Risky Business?

by Heather Rast · June 28, 2012

You know the adage – “Don’t design for everyone or your product/service won’t appeal to anyone.” It’s a pithy truism that’s as much about taking selective risk as it is about being deeply relevant and knowledgeable.

What do those words mean in your world, when you think about the product manager job you’ve held for five years or the idea that’s been rattling around your creative, entrepreneurial brain? As an employee or small business owner, what’s holding you back from flying, chest stretched out, through the red ribbon and across the finish line?

Read More →
5 comments

How To Avoid The Illusion of Social Media Engagement

by Ilana Rabinowitz · June 27, 2012

I recently attended a conference, where Claire Diaz Ortiz, who heads social innovation at Twitter, spoke about influence.  She said something surprising.  She said that two of the most engaged “brands” on Twitter had far fewer followers than the celebrities or giant brands with many millions of followers.  Those brands were both Christian Ministries:  Joel Osteen and Rick Warren.  Today, with about 725,000 followers, a Joel Osteen tweet gets far more retweets than one from Lady Gaga, who has 26 million followers.  The reason, Ortiz said, is shared values.

Read More →
10 comments

Five Editing Tips for Bloggers

by Jason Falls · June 26, 2012

Editor’s Note: This is a guest post by Chandra K. Clarke, the founder of Scribendi.com, a sponsor of Social Media Explorer.

Blogs are one of the most popular forms of media, and many marketers would argue that they are one of the best online avenues for profit generation. Starting a blog is easy and once you do, you have the potential to reach millions of people. Unfortunately, the fast-paced nature of blogs and blogging often breeds a careless mindset for writers constructing blog posts. Bloggers are often too caught up in the thrill of their story, opinion, or tip to properly edit or proofread their piece. Follow these tips and your messages, thoughts, arguments, or ponderings are sure to be well received.

Read More →
11 comments

Why You Shouldn’t Want To Be An Expert

by Jason Falls · June 25, 2012

I don’t call myself an expert. I don’t want to be an expert. I don’t want people to call me an expert.

Maybe you do. And that’s fine. I’m not one to judge. There’s lots of benefit to being an expert. And being called one.

Many of my friends fret about being called an expert. I once told Doug Karr, much to his chagrin, that I think calling yourself an expert means you’re a douchebag. The label is something that is best left for others to judge. Calling yourself one is akin to calling yourself great in bed. You don’t know unless you sleep with yourself. Which kinda makes you a douchebag, no?

Read More →
19 comments

SoLoMo Show EP 24: Social-Loco Interviews Including Groupon’s Head of Mobile Marketing & 17 Year Old Hackathon Winner

by Adam Helweh · June 23, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer.

Read More →
2 comments

The Optimists Die First: Why Hope is Not a Content Strategy

by Andrew Hanelly · June 22, 2012

If this post doesn’t go viral, I think I might die.

If only I could get one of those big names – Chris Brogan, Seth Godin, Brian Clark, I’d even settle for Jason Falls – to trumpet the piece I’ll be en route to cashing checks and speaking in front of sold out conference center ballrooms.

If only I could get it to catch on. Maybe it’ll happen this time. I really hope it does.

</patheticness>

While we won’t readily admit to it – at least not out in the open on the internet – we often use hope as the primary driver of our content strategy.

Read More →
11 comments

← Previous Entries

Subscribe to SME via email!

Close (X)

Probably the best thing you will do all day.