From the monthly archives:

October 2012

Zen and the Art of Website Conversion

by Kat French · October 31, 2012

Long ago, before “social media” was a twinkle in Pete Cashmore’s eye, I used to build websites. Before that, I designed print flyers, billboards and brochures. The one thing that has never changed?

Nobody knows when to stop adding things.

I’ve been involved in creating websites since 2004, either as a coder, copywriter, project manager, webmaster, SEO, content manager, content strategist or some other capacity. In every single project, the client used the word “clean” to describe their ideal website design.

So why does nearly every website eventually end up a cluttered mess?

I don’t care. 

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11 comments

What Is Dark Social And Should It Effect Your Content Strategy?

by Kat French · October 30, 2012

At the Explore Orange County conference Oct. 18-19, a lot of people picked up on the term “dark social” from Jason’s fireside chat with Kred CEO, Andrew Grill. Based on the Twitter chatter, it seems like it’s a term that few had encountered before, so I thought it would be a good idea to cover it here on Social Media Explorer.

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5 comments

Social Media Is Bullshit, Is Bullshit … Mostly

by Jason Falls · October 29, 2012

On Friday, Nov. 16, on day two of the upcoming Explore Portland event, I will interview and debate B.J. Mendelson on the merits of social media. The good-natured discussion will feature me, co-author of No Bullshit Social Media and social media marketing evangelist, and Mendelson, author of the new book Social Media is Bullshit. So, the bullshit will hit the fan.

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14 comments

Becoming A Social Business Isn’t Just For Social Media

by Ilana Rabinowitz · October 26, 2012

Social media has evolved so quickly and engaged so many people — a billion of us on Facebook — that it has actually changed the nature of our culture.  It has changed our expectations about how quickly we will receive responses from people. It has also changed our expectations of shared knowledge within our personal and professional “tribes.”

We have come to expect the same kind of communication in all areas of our lives that we have on Facebook. The new openness has most significantly affected the way businesses need to operate.

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26 comments

Dear B2B, It’s Totally OK to Copy Our Outfits, Love, B2C

by Andrew Hanelly · October 25, 2012

How do I put this gently?

Your outfit looks … well, it looks a little frumpy.

I know, I know, you’re only going to work. You’re not there to make a fashion statement. You’re there – as you should be – to be judged on the quality of the work you do and your depth of expertise on your subject matter and all that.

You’re smart. You’re knowledgeable. And once people sit down and patiently listen to what you’ve got to say, it all comes together. They just need to give you that chance, right?

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8 comments

Are You Ready For Your Impact Equation?

by Jason Falls · October 24, 2012

My friends Chris Brogan and Julien Smith finally have a follow-up to their 2010 New York Times best-seller Trust Agents. It’s a useful collection of stories and exercises to help you spread ideas. While the authors claim it’s not a social media book (and are a bit defensive about that early on), it turns out that it really is in a lot of ways. But it’s helpful for the offline, too.

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4 comments

The Fundamental Flaw Of Yelp’s Solicited Review Stance

by Jason Falls · October 23, 2012

Ratings and reviews are an incredibly important resource for consumers online. Sites like Yelp and Urban Spoon convince diners to eat, or not eat, at restaurants every day. Other resources like Google Places, CitySearch, Angie’s List, TripAdvisor and more help people make purchase decisions on everything from vacations to plumbers and beyond.

According to most recent data from The Social Habit, online review sites were the second-most important resource for consumers considering a purchase behind the company’s website. As a result, smart marketers are paying closer attention to where they are reviewed, how many positive or negative reviews are there and how and when they, as a brand, can respond to them.

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21 comments

4 Rules for Today’s Social Business Journey

by Andrea Cook · October 22, 2012

What is the meaning of life? That is a loaded question. It’s like asking, “What is social business?” Ask 20 people the same question, you will get 200 different answers. Like life, social business is a journey.

Day by day, we venture forward. We look for ways to be happier. Search for the tools that will make our tasks easier.  Learn from the experience of our own and from leaders who we respect. Leaders who are inventive, who have implemented processes, developed practices and travelled afar to tell us about their stories.

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9 comments

Lessons Learned from Coca-Cola`s Plan to Become a Content Marketing Behemoth – SoLoMo Show Ep 41

by Adam Helweh · October 21, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer.

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2 comments

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