Month: May 2013

In this modern world, if you aren’t online, you don’t exist. A Microsoft study found that 79 percent of employers will research their job candidates online. Perhaps even more startling, 70 percent say they rejected...read more

Well, we are definitely in the midst of the rise of social media…  It is no longer a fad.  It is no longer weird.  It is no longer just your kids on there.  The stodgy...read more

I first heard Room to Read‘s founder John Wood speak years ago at Blackbaud’s Conference for Nonprofits. As a burned out Microsoft executive, John went on a trek through Nepal. While there, he happened to...read more

With all the time we spend talking about the best ways to measure, the best metrics to measure and how to measure, it’s important to occasionally raise our heads to look at what is on...read more

On Memorial Day, Jason Falls debates how appropriate it is for brands to focus on content around the holiday. Sometimes, posting nothing is the best content of all.

Consumers are more active on social media than ever before, and not surprisingly, many marketers are struggling to keep up. It seems that, with an ever-evolving sea of data and technology, marketers don’t know where...read more