Month: March 2015

Last week, we had zero blog posts published here on socialmediaexp.wpengine.com. Zero. Like, less than one. That’s not only odd for us, it’s unprecedented. And it was uncomfortable. And truthfully it was…odd timing. However, you...read more

The use of Advanced Segments on Google Analytics can be very valuable in giving us a deeper and more accurate picture of performance. Segments allow us to run a control group analysis in which we...read more

Companies often think they’re protecting themselves by avoiding investing in a social presence. In fact, they’re leaving themselves as wide open as possible to the risks, without gaining any of the benefits. Although poor management...read more

Let’s begin by defining FOMO for those not in the know; FOMO is an acronym for “Fear of Missing Out.” We all have FOMO at various times in our lives and, yes, this extends into...read more

Our customers are getting more and more savvy and honestly fed up with our tactics. We make an effort to impede their progress at every turn. We have ads in front of them all day....read more

If you look at your blog’s traffic stats, social media is likely to be among the top three traffic sources. In fact, for many blogs, social media traffic is even more important than search engine...read more