Defining the best way to measure the value of your infographic content can be an adventure in semantics. Your objectives, the organizational culture you operate in, and your definition of return on investment (ROI) all…read more
In many ways, using infographics to communicate with internal stakeholders serves the same purpose as using them in a content marketing capacity with external audiences. They get people’s attention, help simplify complex ideas, and embed…read more
Before introducing infographics into your content mix, your organization needs to be able to articulate the reasons for using visualization to communicate with your audiences.
The dynamics of sight and how we use our eyes to process information present some compelling reasons to consider using infographics to share information and ideas in order to connect with your internal and external audiences.
Sometimes the fear of failure prevents us from taking the kinds of risks that could jettison our business or career from “safe and secure” to “supernova.”
Content marketing success often hinges on buy-in, from both above and throughout the organization. Mark Smiciklas shares some practical ways to get both.
A new infographic from BlueGlass shows fascinating stats about content marketing to remind, inspire and motivate any digital marketer.
When Stephanie Schwab emailed last night to ask if we should do a collective post to pay our respects to Steve Jobs today, I resisted. I didn’t want Social Media Explorer to have just another…read more
A picture is worth a thousand words. In the digital age, the saying has never been more relevant. To cope with the daily onslaught of information we’ve become content grazers, skimming headlines and post descriptions…read more
You may notice a new advertisement over on the sidebar at Social Media Explorer this month. Efficient Frontier, a company focused on Facebook advertising management for enterprise companies, and Context Optional, a leading enterprise social…read more
Retail organizations can differ greatly from traditional B2C businesses – with their dynamics presenting a series of unique opportunities and challenges around the development of social media strategy and tactical implementation. On the plus side,…read more
Two weeks ago, I posted a call to arms for anyone who wanted to be a regular blogger here at Social Media Explorer. It was a call-to-arms for, “smart thinkers, status-quo challengers, tool reviewers and…read more
