Social Media Explorer is authored by Jason Falls, Director of Social Media at Doe Anderson, one of the nation’s oldest and most accomplished brand-building agencies. He oversees social media and Internet marketing strategies for iconic brands such as Maker’s Mark and Knob Creek bourbons. Falls’s aggressive approach to social media produced innovative programs such as the Jim Beam Baja Twitter Tracker, a micro-blogging effort following Robby Gordon’s progress in the 2007 Baja 1000 in Mexico and Jim Beam’s Here’s To The Stuff Inside campaign (www.stuffinside.com) which has been noted as the first major social media-based effort of any spirits company. Falls also spearheaded “The Bill Blog,” the first known brand blog in the spirits industry authored by Bill Samuels Jr., and staff at Maker’s Mark.
A public relations professional by trade, Falls is a national speaker and commentator on the public relations industry. His focus on blogger relations and reactions to blogger frustrations with PR spam landed him several conference speaking engagements and talk radio guest appearances. He has presented at PRSA International, Blog World and New Media Expo, IABC World Conference, SOMESSO (London) and many more. He has also hosted several webinars and teleconferences including PRSA’s “The Art of Listening,” in December of 2008.
SocialMediaExplorer.com, is one of the most widely read and rated in the social media, marketing and public relations category and can be found in the top 20 blog on the Advertising Age Power 150 list. With a mix of wit and candor, Falls both informs and entertains as he explores and discusses issues of the day in the on-line marketing world. Falls is also the co-founder of the Social Media Club Louisville.
The Pikeville, Ky., native resides in Louisville with his wife Nancy, son Grant and daughter Katie.
Doe-Anderson is the fifth-oldest agency in the United States and one proud to be associated with some of America’s most identifiable brands. Several of Doe Anderson’s employees will periodically contribute to the blog as well, most prominently Kat French and David Finch, Doe’s Social Media Managers.
Jason Falls thinks about the Internet and communications, most often for Doe-Anderson, a brand-building agency in Louisville, Ky. A public relations professional by trade and writer by craft, Falls is president and co-founder of the Social Media Club Louisville. This blog is his own, contains his opinions and observations and does not necessarily reflect those of Doe-Anderson or its clients. For more email him at jason-at-jasonfalls.com.
