About
Social Media Explorer is an education and information products company focusing on the principle subject matters of social media marketing and digital marketing. Anchored by years of experience as digital marketing and social media marketing strategists, partners Jason Falls and Aaron Marshall offer educational events, a learning community and question-answer site, industry and custom research products and strategic consulting for clients.
In addition to being an educational and informational products company, Social Media Explorer is also a leading publishing platform for insights, opinion and learning around the world of digital and social media marketing, online communications, public relations and advertising. Primarily authored by Social Media Explorer CEO Jason Falls, the publication also features a roster of authors also known as thought leaders in the field.
Eric Brown@Eric_Urbane
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Andrew Hanelly
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Adam Helweh
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Mark Ivey@markivey
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Nichole Kelly@nichole_kelly
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Angela Maiers@AngelaMaiers
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Ike Pigott
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Ilana Rabinowitz@ilana221
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Heather Rast@heatherrast
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Stephanie Schwab@socialologist
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Mark Smiciklas@intersection1
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As an industry-leading blog, SocialMediaExplorer.com has been rated as high as No. 1 on the prestigious Advertising Age Power 150 Marketing Blogs. It is consistently regarded as one of the top social media marketing and general marketing blogs globally. For more on our site demographics and audience profile, visit our advertising page.
Disclosures and Relationships
(Jason Falls only. See other author’s posts or personal sites for their disclosure information)
Social Media Explorer does accept and place occasional affiliate advertisements in addition to our main advertisements from time to time. It is our policy to always fully disclose our relationship with those advertisers. An advertisement on the site should be assumed to be a profitable relationship for SME. Social Media Explorer does present editorial content from time-to-time about affiliate and advertising sponsors of the blog. Those editorial offerings will contain full disclosure as to the nature of the relationship. Amazon links on this site are often, but not always, affiliate links as well.
It is also our policy to not allow advertising on the site for products or services that we do not personally use or endorse. If we wouldn’t use them or recommend them, we don’t accept the advertising. It’s important for us to know you’re getting contextual offers for products and services that you might find useful on this site. We will not offer you junk.
Official statements aside, know this about Jason Falls:
- I am a stakeholder in Backupify.com, a backup service for your Web 2.o data, files and content.
- I am on advisory boards for Network Solutions and Tallwave.
- I am a board member, former president and co-founder of the Louisville Digital Association. I’ll occasionally share their events and boot camp information on my blog. I do not profit financially from the organization and often support it as an extension of my charitable giving.
- I am a member of the Boards of Directors for both the National Center for Family Literacy and the Louisville Free Public Library Foundation. Literacy and libraries are passion projects for me. I do not profit from being involved with these organizations, but will pimp them gratuitously. If our society isn’t well-educated beyond the classroom, we will all suffer.
- I either am or have been a compensated strategic consultant for several companies, including Compendium Blogware, Expion, SpredFast and Emma. When I blog about other clients and companies from which I am being paid, I will disclose that relationship. For clients that are confidential, if I ever promote or write about their goings on, I will use a (client) disclosure or indication so you’ll know.
- I have a trade arrangement with NetBase, makers of Consumer Base. I provide them with webinar content and a banner advertisement. They provide me with access to their market research solution. I do not profit otherwise from that relationship.
- I am an affiliate of Michael Stelzner’s WhitePaperSource.com and Success Summit programs, Blog World & New Media Expo, Scribe SEO, Formstack and several other programs I’ve not offered advertisements for in some time.
- When I speak at events, I’m often given the opportunity to have an affiliate portal for sign-ups on my site. When I do and someone signs up, I get a commission on the sale. I’m often given discount codes to share with my peeps as well, so we all benefit a little.
- I often use Amazon Affiliate links to point to books I’ve reviewed.
- I get free trial accounts from a handful of software platforms to review. The ones I like, I share. The ones I don’t I provide feedback for and thank them for the opportunity to contribute.
- ShutterStock has given me a free trial account to use their images in posts with appropriate credit.
- New authors send me books to review for free. If I feel as if they might be good buys for you, I blog about them. If I don’t, I may Tweet about them on Twitter. I normally pass the books on to others to read.
- I am an unabashed fan of the city of Louisville and state of Kentucky. If you have a connection to either, I may inadvertently play favorites. Sorry. Them’s my peeps.
This work by Jason Falls is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 3.0 Unported License. You may not republish or reuse for commercial purposes without special permission. Creative Commons License may not apply to images used within posts and pages on this website. See links and attribution associated with each image for licensing.
Social Media is no longer about chatting with your friends. It’s about driving business. This book shows you how it can for yours.
Eric Brown
Andrew Hanelly
Adam Helweh
Mark Ivey
Nichole Kelly
Angela Maiers
Ike Pigott

Heather Rast
Stephanie Schwab
Mark Smiciklas
Buy the book!