Social Media Explorer is authored by Jason Falls, who actually does hold the title of “Social Media Explorer” at Doe Anderson, one of the nation’s oldest and most accomplished brand-building agencies. The Louisville, Ky., based agency is, in fact, the fifth-oldest agency in the United States and one proud to be associated with some of America’s most identifiable brands. Several of Doe Anderson’s employees will periodically contribute to the blog as well.
From its almost 40-year standing as the Agency of Record for Maker’s Mark, the brand that invented the premium bourbon category, to an equally long bond with Hillerich & Bradsby, makers of Louisville Slugger, Doe Anderson has helped build indelible bonds between its clients and their customers. Doe is widely recognized as having developed the Gold Standard program in Customer Relationship Management (CRM) in the Maker’s Mark Ambassadors program. Its stable of clients also includes Kohler, the American Red Cross Blood Services Division, Daytona Beach Convention & Visitor’s Bureau, Sun Tan City, Norton Healthcare, Central Bank and Stoll Keenon Ogden.
The agency continues to blaze a trail in the advertising industry, establishing the first “Social Media Explorer” as it develops innovative ways to spark curiosity and conversation in consumers. Falls, a writer and public relations professional by trade, develops social media strategies for Doe’s clients. His writing and PR pitches have appeared in national, regional and local newspapers, magazines, television and radio broadcasts and around the Internet.
The Pikeville, Ky., native’s freelance work includes copywriting for corporate websites and publications and writing television scripts for the web-based video program, The Daily Idea .
Jason Falls is a social media explorer for Doe-Anderson, a brand-building agency in Louisville, Ky., specializing in building brand enthusiasts. A public relations professional by trade and writer by craft, Falls is co-founder of the Social Media Club Louisville. This blog is his own, contains his opinions and observations and does not necessarily reflect those of Doe-Anderson or its clients.
