His client work includes Jim Beam, Maker’s Mark, Humana, Louisville Slugger, NASCAR driver Robby Gordon, AT&T, Bacardi, Trident, General Electric, University of Louisville Hospital, the Envelope Manufactures Association, National Stem Cell Foundation and the National Center for Family Literacy, among others. His technology clients include Backupify, Emma, Compendium, SpredFast and Expion.

Falls’s thoughts on social media have been captured in print and on-line in various forms, including interviews by some of the leading online media outlets. He has been quoted in Entrepreneur, Inc., CNN Online, PR Week, Das Auto, The Dallas Morning News, Newark Star-Ledger, St. Louis Globe-Democrat, The Courier-Journal and The Wall Street Journal’s online edition. Falls has been featured in Louisville’s Business First on a number of occasions and has appeared on BusinessWeek Magazine’s national live webcast and on WHAS-TV’s “Good Morning Kentuckiana.” He has served as guest host/moderator on the popular For Immediate Release podcast and has been a guest on numerous popular podcasts, including Mitch Joel’s Six Pixels of Separation.

Falls is also an occasional contributor to Forbes Magazine’s Markeshare in a video discussion series with Aaron Perlut.

Much of his work as a strategist culminated in his first book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, co-authored with Erik Deckers, which published in September 2011. He brings his sharp wit, industry insights and down-to-earth helpfulness to audiences around the globe with regular speaking engagements as well. He has spoken to both conference and private corporate audiences and on three continents and in four countries.

Falls’s General Speaking Topics Include:

• Social Media Marketing
• Social Media Marketing Strategy
• Social Media ROI
• Social Media Measurement
• Social Media Monitoring
• Social Business

Falls’s Speaking Experience Includes:

• South by Southwest
• IABC World
• PRSA International
• SOMESSO London
• The Conference Board
• SEMA
• Blog World & New Media Expo
• Entrepreneur Winning Strategies
• SOBCon
• Word of Mouth Supergenius
• Inbound Marketing Summit
• National League of Cities Annual Conference
• AMIN National Conference
• Texas Workforce Commission
• American Nursery and Landscape Association
• YMCA North America
• Hardscape North America
• Driving Sales Executive Summit
• PR Newswire Twitter Conference
• International Association of Events and Exhibitions
• General Motors
• AMD
• Fortune Brands
• AcuSport Retailers
• Envelope Manufacturers Association
• United Benefit Advisors
• National Center for Family Literacy
• Jewish Hospital
• Social Fresh
• Social Media Plus
• unGeeked Elite
• Social IRL