Jason Falls Author/Speaker/CEO

Jason Falls is an author, keynote speaker and CEO. He continues to be a name that surfaces at or near the top of conversations and lists of thought leaders and top thinkers in the emerging world of social media marketing. And for good reason. He is one of the few industry professionals with awards for social media strategy under his belt, having won a 2009 Sammy Award for his work on the Jim Beam “Remake” project. A public relations professional by trade and prodigious content producer, Falls has advised Fortune 100 brands, regional corporations and technology startups since the “early days” of social media marketing in the mid-2000s.

Connect With Jason

Contact Jason

Jason Falls

The founder of Social Media Explorer is still its inspirational leader, if not “chief instigator” as he defines himself. Jason Falls continues to provide his industry-leading thoughts, perspectives and punditry for SocialMediaExplorer.com and at the company’s signature Explore events. A digital strategist whose work includes leading those efforts for CafePress, a $250 million, publicly traded internet retailer, as well as consulting with brands like Jim Beam, Maker’s Mark, Humana, Louisville Slugger, NASCAR driver Robby Gordon, AT&T, Bacardi, Trident, General Electric, University of Louisville Hospital, the Envelope Manufactures Association, National Stem Cell Foundation and the National Center for Family Literacy, among others. His technology work has touched companies like Backupify, Overblog, Compendium, SpredFast and Expion.

Falls’s thoughts on social media have been captured in print and on-line in various forms, including interviews by some of the leading online media outlets. He has been quoted in Entrepreneur, Inc., CNN Online, PR Week, Das Auto, The Dallas Morning News, Newark Star-Ledger, St. Louis Globe-Democrat, The Courier-Journal and The Wall Street Journal’s online edition. Falls has been featured in Louisville’s Business First on a number of occasions and has appeared on BusinessWeek Magazine’s national live webcast and on WHAS-TV’s “Good Morning Kentuckiana.” In 2012, he served as a panelist for an episode of ESPN’s Outside The Lines focused on social media use and Olympic athletes. He has served as guest host/moderator on the popular For Immediate Release podcast and has been a guest on numerous popular podcasts, including Mitch Joel’s Six Pixels of Separation.

Falls is a regular contributor to Entrepreneur.com and Insider Louisville.

Much of his early work as a strategist culminated in his first book, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing, co-authored with Erik Deckers, which published in September 2011. Since he has also co-authored The Rebel’s Guide To Email Marketing with DJ Waldow. He brings his sharp wit, industry insights and down-to-earth helpfulness to audiences around the globe with regular speaking engagements as well. He has spoken to both conference and private corporate audiences and on three continents and in four countries.

Falls’s General Speaking Topics Include:

  • Social Media Marketing
  • Social Media Marketing Strategy
  • Social Media ROI
  • Social Media Measurement
  • Social Media Monitoring
  • Social Business

Falls’s Speaking Experience Includes:

  • South by Southwest
  • iStrategy
  • IABC World
  • PRSA International
  • SOMESSO London
  • The Conference Board
  • SEMA
  • Blog World & New Media Expo
  • Entrepreneur Winning Strategies
  • SOBCon
  • Word of Mouth Supergenius
  • Inbound Marketing Summit
  • National League of Cities Annual Conference
  • AMIN National Conference
  • Texas Workforce Commission
  • American Nursery and Landscape Association
  • YMCA North America
  • Hardscape North America
  • Driving Sales Executive Summit
  • PR Newswire Twitter Conference
  • International Association of Events and Exhibitions
  • General Motors
  • AMD
  • Fortune Brands
  • AcuSport Retailers
  • Envelope Manufacturers Association
  • United Benefit Advisors
  • National Center for Family Literacy
  • Jewish Hospital
  • Social Fresh
  • Social Media Plus
  • unGeeked Elite
  • Social IRL

Falls is a former president and co-founder of the Louisville Digital Association. He also serves on the Boards of Directors fro the National Center for Family Literacy (NCFL) and the Louisville Free Public Library Foundation.

He lives in Louisville, Ky., with his wife, Nancy, and children, Grant and Katie.