Nichole Kelly is the President of SME Digital, the digital marketing division of Social Media Explorer. Her team helps companies figure out where social media fits and then helps execute the recommended strategy across the “right” mix of social media channels. They use a scalable content approach and measures the results to your bottom line. Do you want to rock the awesome with your digital marketing strategy? Contact us here.
Why She Does It
Nichole is a pioneer for making social marketing efforts profitable. She believes that marketing is at the core of what makes companies fail or succeed. After 12 years in the corporate world she has seen marketing teams being discounted as “fluff” or “feel good” but “necessary” so she set out to prove that marketing is the backbone of a company’s success and not just another expense on the profit and loss statement.
If you’ve ever been through a corporate layoff, you’ve seen that marketing is one of the first budget areas and departments to be cut. It is because we still haven’t been able to prove that marketing is crucial and executives are still giving sales teams the sole credit. Nichole has strategies to make sure this doesn’t happen.
How She Does It
As a result, she has built measurement strategies to create marketing teams that are held accountable to the same standards as other “vital” areas in the organization.
Enter social media. Once again we are in a position of trying to prove that social media has an impact on the organization and isn’t just another “nice” thing to be doing. But the technology is new and the measurements are in their infancy. Marketers know social media is on the path to be a driving force in their marketing strategies, but it is difficult to prove that more budget and resources should be invested to their executives when it is shown on a report against other activities that have tangible ROI metrics.
Nichole has created a systematic way to measure social media so you can put it into the context of where it is delivering value to your organization and show bottom-line ROI. She has found that most marketers have most of the tools they need to measure, but need the right language and the right strategy to put the pieces together and deliver results.
Who She’s Done it For
Nichole makes no qualms about the fact that in a sense, she has made it … around. If street cred is important to you, here is Nichole’s respectable list.
The Occasional Quickie (Conferences and Events)
Nichole is a powerhouse on stage. She is tired of the presentations on social media measurement that talk in philosophies and leave audiences with no actionable tactics. Nichole inspires audiences to think differently about measuring social media and shows them how to put their metrics it into the “language” of executives. She includes actionable strategies that marketers understand and can immediately apply when they get back to the office. She combines her engaging personality with her no BS approach to wow audiences and leave them wanting more.She has developed presentations on everything for developing social media goals, to defining your strategy, and of course everything you need to know about social media measurement. If you are interested in scheduling Nichole to speak at your event, jump over to her Full Frontal ROI speaking page.
Friends with Benefits (Blogs)
Nichole is, of course, a contributing writer on Social Media Explorer, but also on leading sites Social Media Examiner and Folk Media on topics related to social media measurement. You can see her posts on Social Media Explorer here, Social Media Examiner here, and Folk Media here.
Torrid Love Affairs (Corporations)
She has worked with companies of all sizes including CareOne Services, Inc., The Sherwin-Williams Company, The Federal Reserve Bank, Deutsche Bank Alex. Brown, Caliber Learning Network (a Sylvan Learning Center company), and Signs By Tomorrow a national franchise.
One Night Stands (Press)
The Executive’s Guide to Enterprise Social Media Strategy: How Social Networks Are Radically Transforming Your Business (Affiliate) Nichole was featured prominently in two chapters.
Dating 101 (Education)
Nichole is just a few classes away from finishing her M.B.A. in Marketing at Loyola University in Maryland and has a Bachelor of Science Degree with a major in Business Administration and minor in Management from Saint Leo University.