http://www.socialmediaexplorer.com/advertising/making-the-switch-to-online-video-advertising/ Social Media Consulting, Public Speaking and Education Wed, 22 May 2013 02:33:25 +0000 hourly 1 http://wordpress.org/?v=3.4.2 http://www.socialmediaexplorer.com/advertising/making-the-switch-to-online-video-advertising/comment-page-1/#comment-53566 How To Think Like a Video Marketer | Internet Marketing Made Simple. Fri, 11 May 2012 07:06:26 +0000 http://www.socialmediaexplorer.com/?p=11704#comment-53566 [...] Making The Switch To Online Video Advertising (socialmediaexplorer.com) [...] [...] Making The Switch To Online Video Advertising (socialmediaexplorer.com) [...]

]]> http://www.socialmediaexplorer.com/advertising/making-the-switch-to-online-video-advertising/comment-page-1/#comment-52885 Video Advertising: More Effective, More Challenging | ZEDO Blog Tue, 03 Apr 2012 18:02:42 +0000 http://www.socialmediaexplorer.com/?p=11704#comment-52885 [...] We have noticed this at at ZEDO for a long time, and we’re developing new formats for in-page video, and measuring the effectiveness of our Inview ad formats through our partnership with comScore.  We’ve gotten the numbers to 99% in view for the slider, and now we’re working to guarantee that our video ads are brand safe, which is more important with video than with banner ads, because video is more fully integrated into content and also more engaging. [...] [...] We have noticed this at at ZEDO for a long time, and we’re developing new formats for in-page video, and measuring the effectiveness of our Inview ad formats through our partnership with comScore.  We’ve gotten the numbers to 99% in view for the slider, and now we’re working to guarantee that our video ads are brand safe, which is more important with video than with banner ads, because video is more fully integrated into content and also more engaging. [...]

]]> http://www.socialmediaexplorer.com/advertising/making-the-switch-to-online-video-advertising/comment-page-1/#comment-52801 Garious Blog Social Media Hot Picks for March 2012 | Garious Blog Thu, 29 Mar 2012 14:01:05 +0000 http://www.socialmediaexplorer.com/?p=11704#comment-52801 [...] Making The Switch To Online Video Advertising Publisher: SocialMediaExplorer.com Author: Samantha [...] [...] Making The Switch To Online Video Advertising Publisher: SocialMediaExplorer.com Author: Samantha [...]

]]> http://www.socialmediaexplorer.com/advertising/making-the-switch-to-online-video-advertising/comment-page-1/#comment-52710 Native Monetization | Startup Iceland Mon, 26 Mar 2012 13:42:31 +0000 http://www.socialmediaexplorer.com/?p=11704#comment-52710 [...] Making The Switch To Online Video Advertising (socialmediaexplorer.com) [...] [...] Making The Switch To Online Video Advertising (socialmediaexplorer.com) [...]

]]> http://www.socialmediaexplorer.com/advertising/making-the-switch-to-online-video-advertising/comment-page-1/#comment-52703 Ensio Niinisto Mon, 26 Mar 2012 05:35:00 +0000 http://www.socialmediaexplorer.com/?p=11704#comment-52703 As i always say in my comment content is really one of very important in any aspect of strategy.Well thanks for this strategy.Good job for this article. As i always say in my comment content is really one of very important in any aspect of strategy.Well thanks for this strategy.Good job for this article.

]]> http://www.socialmediaexplorer.com/advertising/making-the-switch-to-online-video-advertising/comment-page-1/#comment-52675 Stormy Knight Fri, 23 Mar 2012 16:35:00 +0000 http://www.socialmediaexplorer.com/?p=11704#comment-52675 With other forms of online advertising seeming to skyrocket out of reach of any sort of ROI, I'm looking at video advertising more and more. But the thing I can't figure out is, if video consumers are in "watch" mode, how do you get them to act, as opposed to "search" mode, where they are looking for a difinitive solution and are ready to respond? With other forms of online advertising seeming to skyrocket out of reach of any sort of ROI, I’m looking at video advertising more and more. But the thing I can’t figure out is, if video consumers are in “watch” mode, how do you get them to act, as opposed to “search” mode, where they are looking for a difinitive solution and are ready to respond?

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