Martin Lindstrom’s new book Brandwashed: Tricks Companies Use To Manipulate Our Minds And Persuade Us To Buy is a riveting, if not shocking, look at just how pervasive the persuasive can be. From advertising that taps into our deep-seeded psychological desires for acceptance, status, sex and power to being marketed to in utero, the book dives into the manipulative power of advertising to degrees no book has gone before.

I’m continually fascinated by the psychology of consumerism, so this book was a can’t-put-down from the get go. Individual chapters are dedicated to understanding the triggers that the world’s most influential creatives pull to get us to buy. The first chapter, which discusses the fact that some brands are even marketing to us while we’re in the womb, was, frankly, creepy and left me in a bit of disbelief. But the research is there to back up Lindstrom’s notions.

I caught up with Martin, also author of the best-seller Buyology, via Skype recently to talk about the book for this episode of Social Media Explorer TV:

Buy the book now on Amazon (affiliate link) or jump over to Martin’s website to learn more about him, his thoughts on consumerism and the books he’s written.

And as a bonus for you PR folks and marketing types who enjoy a good stunt, here’s a video of me opening the package Martin’s publisher sent me containing my review copy. It’s a dandy attention-getter worth showing off.

Brandwashed is available in bookstores everywhere or on Amazon.com.

Did you enjoy this blog post? If so, then why not:Leave Comment Below | Subscribe To This Blog | Sign Up For Our Newsletter |

About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

Other posts by

Comments & Reactions

Comments Policy

Comments on Social Media Explorer are open to anyone. However, I will remove any comment that is disrespectful and not in the spirit of intelligent discourse. You are welcome to leave links to content relevant to the conversation, but I reserve the right to remove it if I don't see the relevancy. Be nice, have fun. Fair?

  • http://tommangan.net/ Tom Mangan

    One of my favorite reads is Vance Packard’s “The Hidden Persuaders.” Written in the 1950s, it explores the ways companies delve into the subconscious to tap people’s base motivations.

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Tom. Martin refers to that book a lot in his book. It’s sort of an updated version, if you will. Recommend Brandwashed for sure.

  • http://tommangan.net/ Tom Mangan

    One of my favorite reads is Vance Packard’s “The Hidden Persuaders.” Written in the 1950s, it explores the ways companies delve into the subconscious to tap people’s base motivations.  They went deep in those days, but not into the womb.

    Then again it’s probably safe to say that human adaptations to marketing are becoming coded into our DNA as we pass them on to ensuing generations. 

    • http://socialmediaexplorer.com JasonFalls

      Thanks, Tom. Martin refers to that book a lot in his book. It’s sort of an updated version, if you will. Recommend Brandwashed for sure.

  • http://blog.adminitrack.com/ Adminitrack

    We studied this in marketing courses during college – I have heard great things about this book. Crazy how receptive we all are to advertising.

  • http://blog.adminitrack.com/ Adminitrack

    We studied this in marketing courses during college – I have heard great things about this book. Crazy how receptive we all are to advertising. 

  • Customer

    He’s brainwashing us to get his book.

  • Customer

    He’s brainwashing us to get his book.
     

  • http://twitter.com/dhatfield danielle hatfield

    Look forward to reading this book.