In a previous post I explained what it means for businesses to scale empathy and why it’s important. I laid out 3 steps to help you scale empathy across your business. My first post in this series described how to get closer to your customers by creating and utilizing personas. The second step explained how to apply what you developed in the personas to customer touch points online and offline. Now to close the loop with the final of the 3 steps by creating open channels for feedback and communication.