Facebook just launched Paper, their first new mobile app in a slew of mobile applications they intend to release this year. Described by Facebook “Paper makes storytelling more beautiful with an immersive design and fullscreen, distraction-free layouts. We’ve also made it easier to craft and share beautiful stories of your own.” Very telling is the fact that Facebook is touting this as a “distraction-free” experience. Compare that to the existing iPhone app experience and you can see that they removed as much as possible. They’ve even hidden the bar with the battery meter and clock visible at the top of most apps including Twitter’s mobile app. Facebook has essentially taken over as much of the experience as possible. This isn’t the first time they’ve tried this.