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Adam Helweh

Facebook’s Paper App Continues the User-Experience Experiment

by · February 4, 2014

Facebook just launched Paper, their first new mobile app in a slew of mobile applications they intend to release this year. Described by Facebook “Paper makes storytelling more beautiful with an immersive design and fullscreen, distraction-free layouts. We’ve also made it easier to craft and share beautiful stories of your own.” Very telling is the fact that Facebook is touting this as a “distraction-free” experience. Compare that to the existing iPhone app experience and you can see that they removed as much as possible. They’ve even hidden the bar with the battery meter and clock visible at the top of most apps including Twitter’s mobile app. Facebook has essentially taken over as much of the experience as possible. This isn’t the first time they’ve tried this.

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The Future of Successful Business Means Scaling Empathy – Part 3 – Create Open Channels of Feedback

by · January 31, 2013

In a previous post I explained what it means for businesses to scale empathy and why it’s important. I laid out 3 steps to help you scale empathy across your business. My first post in this series described how to get closer to your customers by creating and utilizing personas. The second step explained how to apply what you developed in the personas to customer touch points online and offline. Now to close the loop with the final of the 3 steps by creating open channels for feedback and communication.

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The Future of Successful Business Means Scaling Empathy – Part 2 – Apply to Customer Touch Points

by · November 23, 2012

In my last post on scaling empathy I explained what it means for businesses to scale empathy and why it’s important. I also laid out three high-level steps I think every business can take to scale empathy in their business starting with the first step, developing customer personas.

As a reminder, here they all are again:

  1. Get to Know Your Customers Better by Developing Personas
  2. Reduce Friction by Applying Personas to Customer Touch Points
  3. Create Open Channels of Feedback and Review

Now we’ll focus on on the next step by applying these personas to customer touch points.

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Lessons Learned from Coca-Cola`s Plan to Become a Content Marketing Behemoth – SoLoMo Show Ep 41

by · October 21, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer.

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How Twitter is “Reshaping” Advertising & Facebook’s new Pinterestesque Feature – SoLoMo Show Ep 40

by · October 13, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing. Every weekend we will publish the latest episode, related show notes and links to all of the topics discussed on the show here on Social Media Explorer.

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The Future of Successful Business Means Scaling Empathy – Part 1 – Customer Personas

by · October 9, 2012

How many times have you heard someone profess the importance of being a more “human” business? That’s usually followed by a bevy of information about how social media is the key to that. I’d argue that social media is more the enabler. It amplifies and gives more prominence to something every business needs to implement more of to be successful. You need to understand  the importance of empathy.

em·pa·thy

[em-puh-thee]

noun

1.the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another.

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MySpace Returns & NFL Fans Vent on Twitter – SoLoMo Show Ep 38

by · September 30, 2012

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SoLoMo Show Ep 37: Twitter’s (Good & Bad) Changes and Does the iPhone 5 Signal the Death of NFC?

by · September 23, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.

9 comments

SoLoMo Show Ep 36: Building Your Community Before You Need It

by · September 16, 2012

The SoLoMo Show is a weekly podcast hosted by Adam Helweh and Cory OBrien. Each week they discuss topics, trends and tactics related to social, local and mobile marketing.

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About Adam Helweh

Adam Helweh

Adam is CEO of Secret Sushi Creative Inc, a strategic design, digital and social media marketing agency. He specializes in the convergence of design and technology to provide businesses with more intelligent and interactive ways to connect with customers and grow. His clients have included Edelman, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group, Bunchball and others. He's also the co-host of the "SoLoMo Show", a weekly digital marketing podcast, and he has shared the stage with professionals from companies including Facebook, Virgin Airlines, Paypal, Dell and 24 Hour Fitness.

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