In a previous post I explained what it means for businesses to scale empathy and why it’s important. I laid out 3 steps to help you scale empathy across your business. My first post in this series described how to get closer to your customers by creating and utilizing personas. The second step explained how to apply what you developed in the personas to customer touch points online and offline. Now to close the loop with the final of the 3 steps by creating open channels for feedback and communication.
About Adam Helweh
Adam Helweh
Adam is CEO of Secret Sushi Creative Inc, a strategic design, digital and social media marketing agency. He specializes in the convergence of design and technology to provide businesses with more intelligent and interactive ways to connect with customers and grow. His clients have included Edelman, Broadcom, Stanford Federal Credit Union, the Thomas Keller Restaurant Group, Bunchball and others. He's also the co-host of the "SoLoMo Show", a weekly digital marketing podcast, and he has shared the stage with professionals from companies including Facebook, Virgin Airlines, Paypal, Dell and 24 Hour Fitness.
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