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Jason Falls

Viralheat Plants Stake As Affordable Social Media Monitoring Solution

February 9, 2010 · Comments

The landscape of social media monitoring solutions has always had about four tiers. There’s the mostly manual but free, the entry-level business pricing (around $100 per month), the standard (about $500 per month to start) and the expensive (“research” approaches that go into the thousands per month.) While Scout Labs made a big splash a year ago with their $99 per month price point while still offering much of the same features and functionality of the more expensive options, there has still been a gap in the market.

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Corporate Blog Success Starts And Ends With Business Metrics

February 8, 2010

The social media purists will tell you that a corporate blog serves as a community hub for your brand. They say it gives your customers a connection point to your company and engenders a sense of community. In some cases that’s true, but you’re going to see me exploring corporate blogging a lot more this [...]

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What Every Company Should Know About Social Media Policy

February 3, 2010

A social media policy is a company’s first line of defense against risk in social media marketing. Shockingly, only one in three companies has a social media policy in place. While I’m sure that the majority of marketing managers and decision-makers who read Social Media Explorer are ahead of the curve, there’s a good chance [...]

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Who Is Watching Our Waggle?

January 29, 2010

Karl von Frisch spent years studying honey bees. He was fascinated with how bees found sources of pollen and communicated that back to their fellow hive mates. As he studied, he discovered the bees that actually find the pollen do not return to lead others to it. Instead, they perform intricate dances within the hive [...]

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How Well Do You Know Your Audience?

January 27, 2010

I worked with a major consumer product goods company once that insisted that a particular product it offered was to be marketed to men. New to the fold and not afraid to ask the obvious question, I said, “Why not women?”
All the market research in the world told them women didn’t like their product. All [...]

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BuzzVoice Makes Blogs Accessible, Portable

January 23, 2010

I sat in the audience at SOBCon last May astonished at the presentation given by Glenda Watson Hyatt on accessibility and social media. Glenda, who has cerebral palsy — and I say “has” instead of “suffers from” because if you’ve ever met her, you know damn well she doesn’t suffer from anything — is probably [...]

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Join Me In Dallas For The 2010 Optimization Summits

January 15, 2010

One of my strategies for evangelizing social media in 2010 is to speak at events outside the social media bubble. My hope is to help educate business people on the world of social media marketing and social business to widen the appeal and acceptance of what we do and help people become more efficient and [...]

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Postrank Makes Online Media Relations Easier With Top Blogs Lists

January 14, 2010

One of the most tedious and frustrating facets of public relations in the new media era is identifying the best blogs to add to an outreach list. Postrank made that task a bit easier when they unveiled Postrank Topics in 2009. Now you could at least get a current snapshot of the top blogs in [...]

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Community Building Tips From Spike Jones

January 13, 2010

Passionate fans willing to knock down walls to tell people how cool your brand is seems to be what everyone in marketing is looking for. My friends at Doe-Anderson helped build an ambassador program around Maker’s Mark bourbon. Sexy product. Passionate people. Fun times. The Harley Owner’s Group is similar. Sexy product. Passionate people. Fun [...]

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