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Jason Falls

Targeting Influencers: A Case Study With Chevy Volt

March 17, 2010 · Comments

I don’t write about cars. I don’t really even write about gadgets. But I’m writing about the Chevy Volt electric car today. Why? Because the folks at Chevy are using influencer targeting as a method to get the word out about their car. No, I’m not succumbing to the power of a good pitch. The car is cool and there’s a fun video below featuring Robert Scoble and Guy Kawasaki that will show you some of that. I want to share the influencer outreach approach they’re using as an example of good PR and interaction with the social media space.

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What Bloggers Should Know About PR And Advertising

March 15, 2010

I was dumbfounded when I read a recent New York Times article about mommy bloggers that indicated a conference session topic at an event called Bloggy Bootcamp was how to let public relations firms know you don’t work for free. A few months ago, I reached out to a prominent mommy blogger on Twitter to [...]

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Collaborate With Me On Collaboration

March 12, 2010

Collaboration, though vague in definition, seems to be one of the more powerful end results of successful social media efforts. Whether it’s collaborating internally to improve business processes and efficiencies or gang-tackling a product improvement with your own customers, social media tools seem to tear down silos and connect people across disciplines for the betterment [...]

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Conference Productivity Tips For SXSW

March 10, 2010

South by Southwest Interactive begins in ernest tomorrow as geeks from everywhere descend upon Austin, Texas. If you’ve heard of “South by,” you’ve probably been told it’s an amazing experience that is largely defined by parties and networking. Conference productivity is often tossed by the wayside at these things, but if you don’t plan for [...]

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Sysomos Offers Location Based Monitoring Service

March 9, 2010

Social media monitoring firm Sysomos is launching a free location-based monitoring service today it’s calling FourWhere. The tool mines publicly available Foursquare data (tips) and mashes them up with a Google map of the location you’ve entered. There’s no sign-up or account required. It’s just clever link-bait and enthusiasm-building from one of the emerging players [...]

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An Example Of What Is Killing Newspapers

March 5, 2010

Sunday’s Courier-Journal, Louisville’s daily newspaper, is one of the few tactile media publications I still read. I get the paper every day delivered in my RSS feeds, but Sunday mornings with local newspapers are still useful, if for the experience alone. My wife enjoys perusing the coupons. I like reading feature stories and the agate [...]

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Is Your Blog Your Social Media Hub?

March 3, 2010

Corporate blog expert Debbie Weil has asked the question, “Should blogging be the hub of your social media efforts?” Tomorrow afternoon, Jay Baer and Chris Baggott will take a stab at answering that in a Compendium Blogware webinar of the same name. Sign up now. Seats are limited.
While Debbie has a fantastic discussion going on [...]

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readMedia Makes Local Press Release Delivery Easy

March 1, 2010

Let’s get one thing straight about press releases: They are not the primary driver for good public relations. Words on paper does not a relationship make. They are, however, an important component to delivering information to those who wish to cover your organization, event or company. For most, local press releases — those sent to [...]

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Exploring Social Media Monitoring: An Industry Survey

February 24, 2010

You could say the social media monitoring industry has been the single fastest-growing niche in the world of technology over the past three years. As more companies engage in social media, participate in conversations and launch social media initiatives, the demand to monitor what is being said and analyze that data is critical for companies [...]

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Think Traditional Media Is On The Online Ropes? Think Again.

February 22, 2010

Oh, woe is journalism. Daily newspapers are dying. People don’t trust traditional media anymore. The American (and global) consumer has turned to blogs and social networks for news in the new media era.
November research from the Pew Internet and American Life project shows that only 29 percent of the public thinks the news media gets [...]

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