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Baochi Nguyen

Top Social Media Mistakes, According to the Experts

by · February 1, 2013

Nearly 90% of U.S. companies are using social media, according to eMarketer. Clearly, we’ve come a long way since the days when businesses debated if they should be participating in social media. Now, it’s about how businesses are using social and whether those efforts are effective.

There is no dearth of advice on best-practices in social media. For marketers, this generous supply of tips can be overwhelming and even contradictory. Therefore, it’s not surprising that many brands on social networks make mistakes that result in low community following, sub-par engagement levels, and customer alienation.

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About Baochi Nguyen

Baochi Nguyen

Baochi Nguyen is CEO of Social Canny, a digital marketing and social strategy agency. A fifteen-year veteran of the Internet industry, Baochi's expertise spans product marketing, marketing communications, PR, events, mobile technologies, social media and analytics. She has worked at large enterprises like Alcatel/Lucent, as well as startups such as Boingo Wireless and RingCentral. Baochi's leadership in social marketing and CRM has earned recognition in Mashable, Entrepreneur Magazine, and various book publications including The Now Revolution by Jay Baer and Amber Naslund. As a communicator and technophile, Baochi aims to convey technology's uses and benefits in ways that are accessible and easy to understand by consumer and business users. Baochi holds Bachelor and Master's degrees from Stanford University, CA.

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