Client: “I sell heavy machinery in Nampa, Idaho. Why do I only have 15 Facebook likes?”
Consultant: “Well, what’s your social media budget?”
Client: “I don’t have one.”
Consultant: “Hmmm… How big is your social media team?”
Client: “It’s just me.”
Consultant: “That’s why you only have 15 likes.”
Part of me would like to tell people like this to just give it up already. But the reality is that many individuals are facing the same problem: they are responsible for social media, but they have no resources for it. Yet these one-person, no-budget, “social media teams” keep at it.