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Danielle Terreri

Content Marketing: Set Expectations & Identify Opportunities

by · August 8, 2014

One of the best moments as a marketer is that “a-ha” moment of grasping the concept of informational vs. decision-making content and the importance of how they work together to optimize your content strategy. To see truly remarkable results, it’s not enough to post an in-depth industry report (hint: decision-making!) to your website, then cross your fingers that people will come to your site looking for this information, and then ultimately decide to purchase your goods or services. You must create a layered content strategy, offering informational pieces that help drive awareness, excitement and interest around your industry report. Your decision-making pieces can help with lead generation and closing a sale.
We could talk for days about layered content strategies, but first things first: what is informational and decision-making content, and why does it matter?

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7 Tools I Could Not Live Without When Working Remotely

by · July 11, 2014

In my last post, I shared a few tips to help you set yourself up for success as a remote-worker. But, getting setup is just the beginning. It takes organization, simplification and the help of several tools to stay efficient.

Here are the seven tools I rely on to be efficient, effective and to exceed expectations during any given workday:

Basecamp There is nothing more stressful than not having what you need, when you need it. Basecamp is a project management tool that helps you keep everything and everyone in one place. At SME Digital, the agency arm of Social Media Explorer, we use Basecamp for all client and internal projects. Having all communication, meeting notes, deliverables and files in one place, accessible to all internal team members and clients makes projects run smoothly. We also use the task feature that allows us to assign “to-dos” to specific people with a due date to serve as a reminder.

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6 Tips to Set Yourself Up For Success When Working Remotely

by · June 20, 2014

As a full-time remote employee, I feel compelled to put it out there that working remotely is not the equivalent of an employed recluse. Yes, a remote position is different than working out of a traditional office. And, yes, working remotely is not for everyone. But, holding a position as a remote employee still means you are employed by an organization that expects you to be productive and results-driven. There are some major perks, too, like flexibility, no commute-time and fewer distractions.

If you currently are—or are thinking about becoming—a remote worker, here are six tips to set yourself up for success:

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Competitor Content Audits: Why & How to Vet Other Players in Your Industry

by · June 5, 2014

As a marketer in today’s world, it’s our responsibility to generate a lot of content. Not only do we have to generate a significant amount of content, we have to provide information that our consumers find enough value in that they are willing to give us something in exchange for it — their time, their personal information, their money, and hopefully their business. So, you see, we can’t simply churn out a bunch of random, useless information and cross our fingers that it resonates with our target audience. It takes time and research; it takes a Content Strategy.

The first step in developing your Content Strategy is an Internal Audit. The second step, which is an essential step that should never be bypassed, is a Competitor Content Audit. A Competitor Content Audit is an in-depth look into the content efforts of your competitors to see what information is out there for your industry; what is working, what is not working; and where there is “open space” and opportunity for you to add value for your consumers.

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Consistent Client Feedback Is The Key To A Long, Successful Partnership

by · May 23, 2014

Would you ever continue to drive down the freeway going in what may or may not be the right direction? No. You always plan ahead and then rely on your GPS to tell you that you’re on track.

Think of your client relationship like traveling down the freeway. No matter how much planning you put into the beginning phases of your partnership, you should always rely on client feedback to ensure you’re on the most direct path to success.

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Where To Start With Marketing Automation

by · May 9, 2014

You’ve finally decided to add marketing automation to your digital marketing strategy. Good decision. If you’re at this point and find yourself scratching your head wondering where to start, this post is for you.

Here at SME Digital, we’re all about proving marketing effectiveness, and marketing automation is a great way to scale sales and marketing, tying efforts back to revenue.

Below are the first three steps to get you on the road to success.

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There Is A Right Way To Do Content Marketing

by · April 25, 2014

Jeni has had Betsy, her faithful car, for over 10 years. Although Betsy is in decent shape, Jeni finds herself daydreaming about a new car. Her co-worker, Jeff, just got his car back from the shop. This is the third time this month his car has broken down. Here is their exchange in the break room:

Jeni: “I’m thinking about buying a new car, but I don’t know if the timing is right.”

Jeff: “This was the final straw for me. I have no choice. I will be purchasing a new car this month.”

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Marketers: Put Down the Fire Hose!

by · April 3, 2014

I recently attended a training session on effective messaging, led by Oratium, a team dedicated to improving communication. (Disclaimer: I am not affiliated with Oratium, nor will I receive any compensation for this post.) The two-day event left me with a lot of great information, but what really resonated with me, and I hope will stick with you is: stop fire hosing. Stick to key messages and communicate them in a way that your audience will receive them.

As marketers, we have so much information we want to share, but to be effective we need to stop blasting a bunch of information at people in hopes of something sticking (preferably the most important point).

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The Highs and Lows of Timely Posts

by · October 16, 2013

A recent post by Scott Stratten got me thinking: Where is the line between shameless plug and mindful, timely brand participation?

Like most things, there is a time and a place for brands to piggyback a current event or holiday as a chance to connect and engage with consumers. These opportunities range from acknowledging a symbolic day of national importance (think Fourth of July) to bringing attention to a playful, off the radar holiday like National Hot Dog day. Holidays can boost engagement, but knowing the “when and how” of execution is important before pushing that share button.

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About Danielle Terreri

Danielle Terreri

Danielle Terreri specializes in helping brands deliver powerful, creative, and most importantly, effective, messages in the best way. Her passion for strategic communication and branding from ideation through execution aligns with her role as Content Marketing Manager at SME Digital, the digital consultancy behind Social Media Explorer. Danielle has results-driven experience in the social, digital and traditional marketing fields. She’s also the proud mother of Lola, a 12 pound Maltese-Shih Tzu, and is a world traveler always ready for the next adventure.

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