Posts by author:

David Finch

How Social Media Influences

by · July 10, 2009

David Finch

David Finch

OK, I admit, social media has influenced me. I can’t recall the last time I purchased something because of an advertisement I’ve seen or heard. Every decision seems to be influenced by conversations I’ve had or overheard from social media channels.

Think about how social media has influenced you. What was your last purchase? How about the last new restaurant you ate at? What was the last thing you read? What was the last electronic gadget you bought? Have you purchased a car recently? If you think about it long enough you agree that most things you do and buy have been influenced by conversations you’ve had both offline and online.

58 comments

Can Social Media Help Your Business?

by · June 26, 2009

David Finch

David Finch

Social media is more than just a buzzword. There are opportunities and measureable results that it offers that can be extremely beneficial to companies of all sizes. While Facebook and Twitter may be included it’s more than that.

Many times people get so caught up in the tools that little time is spent talking and strategizing and about what social media can actually do. Tools are great if you know how to use them, but at some point the tools need to have purpose. It’s where there is no purpose that abuse becomes the end results.

63 comments

15 Things Social Media Can Do for You Today

by · June 19, 2009

David Finch

David Finch

Social media is a bridge that gives you access to people, stories, and companies that at one time you didn’t have access to. It facilitates conversations that previously came by invitation only. It tears down walls and allows you to see and participate “behind the curtain.”

This whole thought of the “What Social Media Can Do for You,” has really been at the forefront of my thinking and conversation this week. Watching and listening through multiple social media channels of the ground conversations taking place around the Iranian elections has been extremely interesting, as it was during the Mumbai terrorist attacks.

46 comments

What Social Media Isn’t

by · June 12, 2009

David Finch

David Finch

Social media is everywhere and for a lot of businesses they approach it likes it’s the magic wand that’s going to be the savior to their business. When you begin to talk to them, usually the conversation starts like this. “Can you help us with that Twitter thing and that Facebook thing, not to mention it’s vital if you can produce for us one of those viral videos. Second, this has to help our business look hip and cool and last but not least, we don’t have the time to really be involved in any conversations.”

71 comments

Thinking Bigger: Finding Your Next Big Idea

by · June 5, 2009

David Finch

David Finch

The ability to think bigger is what separates the average idea from the cutting edge. It’s what builds successful businesses and causes campaigns to generate buzz. Thinking bigger is the difference between a creator and a consumer.  It’s the difference between a thought leader and cheerleader.

Within the last few days the buzz has been around Google Wave and Microsoft’s new search engine, Bing. My inbox and feed reader have been filled with more than one review praising these latest creations. Web sites such as Mashable, ReadWriteWeb, and occasionally here on Social Media Explorer you’ll read reviews of the latest and most current tool or application that will make it easier for you to connect, streamline your social presence, monitoring what others are saying etc. etc. etc.

15 comments

10 Sure-Fire Ways to Maximize Your Online Distribution Channel

by · May 29, 2009

David Finch

David Finch

It doesn’t matter what venue you choose to attend, there’s a common question that someone will be asking, “how do I get more traffic to my web site?” Which is often time followed up by the second question, “how can I make more money with my web site?”

The answer to these types of questions aren’t found hidden within the hard drive of your favorite influential blogger, but are revealed from a core of principles and disciplines. If you’re consistent in these practices, you can watch your readership grow and traffic increase.

69 comments

7 Ways to Avoid Being a Social Media Clone

by · May 22, 2009

David Finch

David Finch

I was sitting in a meeting a few days ago and made a statement on how it would be nice if someone could clone me and then send my clone to attend my next meeting. It seemed comical at the moment and everyone chimed in on how productive it would be if they had their own clone as well. Who wouldn’t like to have a personal clone to sit in at meetings, attend jury duty and take care of basic responsibilities? However, within the social media space it has become easier to clone someone else’s ideas and even tone than it is to use the tools at hand to become an extension of the REAL you.

87 comments

My Social Media ToolBox: Seesmic Desktop

by · May 14, 2009

David Finch

David Finch

If you’re active on Twitter, you need to check out Seesmic Desktop. Over the past few weeks, I’ve been experimenting with my Twitter desktop applications. I will admit from the start that I have been a huge fan of Tweetdeck from just about their beginning, but I always check out the latest apps to see if there is anything I would want to add to my toolbox. Usually what happens is the new shinny app doesn’t hold up to what I’ve been using and eventually I migrate back to what I’ve become accustomed to. However, that’s changed when I started using Seesmic Desktop.

68 comments

Will Social Media Save The Newspaper Industry?

by · May 8, 2009

David Finch

David Finch

One thing I could guarantee growing up in a small Midwestern farming community was that in our house there would always be two daily newspapers and RC cola. The newspaper for our family was the door into another world. It contained entry into distant lands, humor, games and even advice. It sparked conversations and influenced our view on the world. It shaped our politics and brought us closer to our heroes. It was more than a news channel it was a daily experience.

84 comments

About David Finch

David Finch

Other posts by