Doug Kessler

Creating strong visual social media content is key — consumers are visual by nature, making it a great way to engage your followers. For example, when you include images in a tweet, it can boost...read more

Sometimes I feel like the vast social mediascape is just one huge, fake, mutual admiration society. 70% of shares, re-tweets, LinkedIn posts and blog comments could simply be boiled down to four words: “That’s GREAT...read more

Marketing is all about generating ideas and picking the best ones to execute. Really good marketing is about testing to make sure our ideas (and execution) are as good as we think they are. But in...read more

In case you missed the memo and the pre-recorded fanfare: we’ve just entered the second era of social media marketing. The first era was all about figuring out just what kind of beast had been released...read more

I’m starting to wonder about the whole social media equation and whether the penalties and prices of swimming in the new social pool are sometimes (or maybe inevitably) greater than the sum of the many...read more

If you spend enough time on social media, you start to notice that it has a lot in common with masturbation: it tends to be much more about self-pleasuring than genuine contact with another person;...read more