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Ike Pigott

The Magic Words

by Ike Pigott · December 27, 2010

Businesses are clamoring to hear the magic words that will let them know what to do in the social space. And those magic words are as familiar in everyday speech as they are absent in any real conversation about social media adoption:

Yes and No.

Simple Answers?

I have a bad feeling about this...I was on a panel discussion recently in Birmingham, where the theme was trends for 2011. Our audience was not the tweet-up insider crowd — I was pleased to see that most of them were from small businesses, and most of them didn’t look like Digital Natives. I was also pleased to find out that most of them were on Facebook, and nearly all of them had heard of Twitter, even if they weren’t active.

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Outside the Fishbowl

by Ike Pigott · December 2, 2010

Businesses are all about their business. Otherwise they would be hobbies or activities.

When you get to the realm of Tweeters and TheFacebook and all of the bright and shiny YouTubes, businesses have a bottom line they have to meet, and they don’t always have time to do the research they need to stay on top of trends.

We’re talking about people who don’t have time to check in at Mashable or AllFacebook, and executives who aren’t interested in knowing the difference between CoTweet and HootSuite and RePeet and whatever else emerges tomorrow.

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Geolocation done right

by Ike Pigott · November 10, 2010

There’s an old maxim in television newsrooms, that you’re not going to get the audience’s attention unless you clearly sell the WIIFM.

(What’s In It For Me.)

That’s been the failing of so many services within the social media space. It took Twitter more than three years to brand itself as a platform for news. For the longest time, it floundered as people stared at that “What are you doing?” prompt and still didn’t know what the service was about. Twitter is the exception, as most networks that don’t enunciate the WIIFM eventually die.

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Five Ways Social Will Change Journalism

by Ike Pigott · October 19, 2010

The tools of social media are disruptive, to say the least. But knowing where the landscape is shifting makes a big difference in finding the safe places to build your future business foundation.

Want to own a newspaper? A magazine? TV Guide sold for a dollar, but it might have been overvalued.

Here’s what to look for as journalism — both the outlets and the individuals working in the industry — go social.

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Mission Unaccomplished

by Ike Pigott · October 1, 2010

If I had a nickel for every seminar, webinar, conference, tweetup, SMC meeting or event that focused on Earning Buy-in For Social Media In Your Organization, I’d be able to retire from my humble profession, and spend my days of lavish retirement mining the pixel caves for Social Media Explorer on a full-time basis.

Until Jason throws me out.

I’ve played a role in helping earn adoption of social media through a couple of very traditional corporate cultures now, and I am quite qualified to tell you it is hard work. It’s a triumph of patience, navigation, skill and more patience. There’s an exhilaration that comes with winning over a key executive, and getting them to see the value in using new technologies to solve old problems.

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The ROI of Rotary

by Ike Pigott · September 8, 2010

DISCLAIMER: The following conversation is did not really happen, at least in the form presented. It is an amalgam of conversational snippets I have overheard from people in Corporate America. Many have probably happened somewhere near you.

“Peterson, come here for a moment. We need to have a talk.”

Getting called into the boss’s office is never fun.

“Peterson, I’ve been looking at your proposal. I’m afraid I’m going to have to turn you down.”

We all live with disappointment.

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