Posts by author:

Jason Falls

AboutLocal Brings Smart Social Listening To Everyone

by · October 22, 2014

One could argue that much of my credibility, content and influence was built on the backs of the social media listening and monitoring industry. From early relationships with Radian6, Sysomos, NetBase and many others long since acquired and gone, those software tools were the ones that intrigued me the most. Mining conversations for insights was always fun to me.

0 comments

The Ice Cream Principle of Search and Social

by · October 6, 2014

As giddy as we social marketers get about engagement, content marketing and social media platforms, we cannot deny that our number one priority as marketers – not just social marketers – is to rank well in search engines. Search is our No. 1 priority because that audience is the one raising their hands saying, “I could be talked into that.”

The good news is that social marketing, public relations and content (which fuels PR and social) converge to elevate organic search rankings. Without content, there’s nothing for the search engines to find. Without social and PR there’s nothing sending signals to the search engines the content is there.

0 comments

Switcher Studio Democratizes Video Production

by · September 29, 2014

It’s hard for me to be really interested in a new app or startup these days. So many ideas, so few honest assessments. At a recent meeting to discuss the startup scene in Louisville, Tony Schy of Velocity Indiana — an accelerator just across the river in Southern Indiana — said our market has the problem of being afraid to call each other’s babies ugly.

It’s not just a Louisville problem. It’s a startup problem.

1 comment

The Best Way To Handle A Crisis Is Become Your Critics

by · September 22, 2014

My, we’ve certainly had our fair share of crises of late. Whether you’re the police in Ferguson, Mo., or Roger Goodell of the NFL, it’s never fun having your organization or self in the news with advocacy groups breathing down your neck. And the media is no help. They often times fan the flames of the crisis more than report on it, sensationalizing details and attempting to echo public outrage.

The new NFL logo went into use at the 2008 draft.

1 comment

If The Metric Isn’t Money, You Cannot Measure ROI

by · September 8, 2014

The single biggest challenge both communications professionals and the business leaders they answer to have to overcome is understanding business metrics. There are generally two kinds: Those related to revenue and those related to intangibles. When you’re measuring revenue, you can calculate return on investment (ROI). When you’re not measuring revenue, you can’t.

Yet both communications professionals and their managers somehow still think it’s okay to hold us to ROI standards for any and all business objectives.

11 comments

And The Era Of Social Sales Begins

by · August 27, 2014

The purists said, “You can’t sell using social media.” And the purists were wrong. Damn wrong. In fact, there’s little more social in the business world at all than selling. It’s just taken us until recently to get the social purists out of the way so we can get back to business.

And get back to business we will. Who better to help lead us there than David Meerman Scott, one of the pioneers who led marketing and public relations people down the path of the New Rules? He’s out with his new book, The New Rules of Sales and Service, and it couldn’t be a more perfect text book for the sales industry.

2 comments

Successful Marketing Starts With The Basics

by · August 25, 2014

The same people keep asking the same questions about digital marketing, social media and marketing in general. They keep wondering where the easy button is (there isn’t one). They keep looking for someone to swoop in with an answer (there isn’t one, but many). They keep thinking there’s some magic “thing” they’re missing (there is none).

Good marketing, online or off-, social or traditional, direct or mass, is the same now as it was 100 years ago, 50 years ago, 10 years ago. It will be the same 10, 50 and 100 years from now. The tools and trends change. The audience behavior may change, too. But the key to good marketing does not.

To answer your questions, start over. Go back to your college classes or the first few books you read and re-learn how to market. Stop obsessing with the latest tool, trend, website or hashtag and get back to the core – communicating messages to your audience(s) to persuade.

3 comments

Six Social Marketing Memes I Wish Would Die

by · August 4, 2014

We social — nay content — nay digital marketers sure are a predictable bunch. Please know that my “we” does include me. We’ve top-10’d and How-to’d and Infographic’d our way to taking an online space full of intelligent signal to unintelligible noise faster than a bitchy customer can tweet.

Even from a purely social perspective, we aren’t than original. Some of the personal content I see from my friends in the space is the same old crap, eaten up, chewed up and spat out again and again like they’re a robin feeding a nest of chicks. And, as Nichole smartly explored last week, most of what we do here is all fueled by our egos. Some of them are playful and innocent. Others are pointed and somewhat sinister. Still others are flat out of control.

12 comments

About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

Other posts by