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Jason Falls

The PR Guide To Media & Blogger Personalities

by · December 15, 2014

Pitching media and bloggers, especially if you don’t have an existing relationship, can be intimidating. You have something that may be relevant for them. You don’t want to interrupt or bother them. And you certainly don’t want to do something in your approach that turns them off to you completely.

Knowing as much as you can about the person in question helps. You can snoop on their social networks, see what they’ve written about recently and perhaps even comment and engage with them lightly before you pitch – all good ideas. But until you get them to respond or pick up the phone, the one thing you don’t know is their true personality.

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On Entrepreneurship, Success, Failure and Personal Branding

by · December 1, 2014

My hope when starting Social Media Explorer in 2007 (as a blog … it later became a business) was to build a brand that could survive without me.  Success came in 2012 as I stepped away and Nichole Kelly and team took over the agency side of the business so I could focus on events. Then in late 2012, I completely stepped away for a new challenge at CafePress.

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How To Separate Strategies from Tactics

by · November 24, 2014

I’ll be the first to admit, the first 6-7 years or so of my “marketing” career, I was a tactic-driven guy. While I had a notion of what strategies were, it was more of a, “just make sure you tie it all together somehow,” checks and balances, rather than actually thinking strategically. When I took the job of Assistant Athletic Director for Communications at Birmingham-Southern College, however, I had the idea that we should start with something bigger than a bunch of ideas.

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How To Make Your Facebook News Feed More Relevant

by · November 17, 2014

About every four to five months I notice that my personal Facebook news feed is rather noisy. There are posts from people I don’t really know, few from those I really do and a handful of posts that are connected to my friends, but aren’t really posts they wrote or have anything to do with other than liking them. When that more-noise-than-signal problem arises, I typically cull my friend list.

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G2 Crowd The Incredibly Useful Yelp of Business Software

by · November 10, 2014

In 2011, after several years of writing reviews of social technology software platforms on Social Media Explorer, a business partner once suggested we should build a software review site and become the third-party, unbiased source for social technology reviews. Due to lack of bandwidth and capital, the idea was tabled for other short-term profit plays and it never happened.

Thank goodness someone else had the bandwidth and funding to make it so, though. That type of site would be incredibly useful. And it’s now upon us.

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How Do You Compete Against Big Money?

by · November 3, 2014

The question was posed: “How do I compete against Booking.com, which has a billion-dollar ad budget?” The audience member was a destination marketer. I was the unfortunate speaker left to answer.

Even my friend Tom Martin, in the audience after having talked earlier in the day at TBEX Europe last Friday, perked up. He later told me, upon hearing the question, he thought, “Ooooh! This ought to be good!”

It’s not easy competing against those with big dollars. Whether through paid advertising, paid search or engaging agency partners with massive teams and resources, when you are a have, you can easily outshine the have-nots.

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AboutLocal Brings Smart Social Listening To Everyone

by · October 22, 2014

One could argue that much of my credibility, content and influence was built on the backs of the social media listening and monitoring industry. From early relationships with Radian6, Sysomos, NetBase and many others long since acquired and gone, those software tools were the ones that intrigued me the most. Mining conversations for insights was always fun to me.

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The Ice Cream Principle of Search and Social

by · October 6, 2014

As giddy as we social marketers get about engagement, content marketing and social media platforms, we cannot deny that our number one priority as marketers – not just social marketers – is to rank well in search engines. Search is our No. 1 priority because that audience is the one raising their hands saying, “I could be talked into that.”

The good news is that social marketing, public relations and content (which fuels PR and social) converge to elevate organic search rankings. Without content, there’s nothing for the search engines to find. Without social and PR there’s nothing sending signals to the search engines the content is there.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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