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Jason Falls

What It Takes To Produce Holy Smokes!

by · March 10, 2015

This week, we’re flashing back to some of our 2014 blog posts that you may have missed. We dig them and hope you do, too:

Think of the stories, videos or posts you’ve shared or commented on in the last 24 hours. You can even scroll back through your Facebook activity feed to see which ones caught your eye. (Find it by going to http://www.facebook.com/username/allactivity where “username” is your username.)

Now do a quick gut-check analysis of the topics, headlines or reasons you clicked, shared or commented. What do they all have in common?

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#TBT: A Brand And Person Offer The Same Post With Very Different Results

by · March 5, 2015

#TBT: This post was originally published on April 28, 2014. And we believe it still holds very true.

My social media hippie friends have their collective organic panties in a tofu wad over my recent rants about how brands can’t really be human. Hey? The truth hurts, especially when you’ve been telling your clients the opposite for 8-10 years.

Sorry. They don’t call me an “instigator” for nothing, I guess.

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Three Lessons This Digital Marketer Learned from the Ad-Side

by · February 2, 2015

Odds are, you’ll be talking about Super Bowl commercials at some point this week. Ironic since the social media set has been trying to convince us that advertising is dead for the past decade. The truth is, good advertising works. If it didn’t, you wouldn’t be talking about that Mophie spot or Budweiser’s dog and pony show from Sunday’s big game telecast.

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Report Shows Social Channel Effectiveness … Maybe

by · January 26, 2015

The latest report on marketing leadership is out from Salesforce Marketing Cloud. Their survey of 5,000 marketers asks questions like what specific channels are you using for digital marketing, do you plan to increase your spend here, and so on. Reports like this don’t mean much to an individual company other than showing overall trends. But they’re still useful.

The study focuses on the digital space, so there’s no real comparison to off-line tactics or execution, but with that in mind, here’s my quick read of the report which surfaced a few interesting nuggets:

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Video, Audio and Imagery May Set Your Brand Apart in 2015

by · January 12, 2015

Reading the tea leaves in the social space isn’t always easy. But think about what you’ve seen from those of us pounding the pavement with Facebook’s algorithms and the ever-growing challenges of earned media.

Every marketing hack and their brother has a podcast now. Most of them are video podcasts repurposed as audio as a supplement. Some people have both audio podcasts and short videos to drive their activity. And, if you’re paying attention, you’ve also noticed that the smart ones are using more and more images – specifically text on photo – to capture they eye as people scroll through their feeds.

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G2 Crowd Rates Best Social Collaboration Tools

by · December 23, 2014

We looked at G2 Crowd in November and I offered the opinion this was the kind of site I’d always wanted to build. It’s a sort of Yelp for business software where ratings and reviews of users told the story, rather than some analyst’s recommendation.

Today, G2 Crowd issued its first real rankings, this one on the best social collaboration tools. Salesforce Chatter, Lync, VMWare Socialcast and Podio each qualified as a “Leader,” meaning ti has a high customer satisfaction score and a substantial market presence. “High Performers” with good customer satisfaction ratings but smaller market presences included Wrike, Slack, Flowdock, Central Desktop and Confluence. Looking at the plotted chart, it’s clear that Salesforce’s Chatter stands out among this set.

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The PR Guide To Media & Blogger Personalities

by · December 15, 2014

Pitching media and bloggers, especially if you don’t have an existing relationship, can be intimidating. You have something that may be relevant for them. You don’t want to interrupt or bother them. And you certainly don’t want to do something in your approach that turns them off to you completely.

Knowing as much as you can about the person in question helps. You can snoop on their social networks, see what they’ve written about recently and perhaps even comment and engage with them lightly before you pitch – all good ideas. But until you get them to respond or pick up the phone, the one thing you don’t know is their true personality.

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On Entrepreneurship, Success, Failure and Personal Branding

by · December 1, 2014

My hope when starting Social Media Explorer in 2007 (as a blog … it later became a business) was to build a brand that could survive without me.  Success came in 2012 as I stepped away and Nichole Kelly and team took over the agency side of the business so I could focus on events. Then in late 2012, I completely stepped away for a new challenge at CafePress.

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How To Separate Strategies from Tactics

by · November 24, 2014

I’ll be the first to admit, the first 6-7 years or so of my “marketing” career, I was a tactic-driven guy. While I had a notion of what strategies were, it was more of a, “just make sure you tie it all together somehow,” checks and balances, rather than actually thinking strategically. When I took the job of Assistant Athletic Director for Communications at Birmingham-Southern College, however, I had the idea that we should start with something bigger than a bunch of ideas.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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