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Jason Falls

How To Make Your Facebook News Feed More Relevant

by · November 17, 2014

About every four to five months I notice that my personal Facebook news feed is rather noisy. There are posts from people I don’t really know, few from those I really do and a handful of posts that are connected to my friends, but aren’t really posts they wrote or have anything to do with other than liking them. When that more-noise-than-signal problem arises, I typically cull my friend list.

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G2 Crowd The Incredibly Useful Yelp of Business Software

by · November 10, 2014

In 2011, after several years of writing reviews of social technology software platforms on Social Media Explorer, a business partner once suggested we should build a software review site and become the third-party, unbiased source for social technology reviews. Due to lack of bandwidth and capital, the idea was tabled for other short-term profit plays and it never happened.

Thank goodness someone else had the bandwidth and funding to make it so, though. That type of site would be incredibly useful. And it’s now upon us.

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How Do You Compete Against Big Money?

by · November 3, 2014

The question was posed: “How do I compete against Booking.com, which has a billion-dollar ad budget?” The audience member was a destination marketer. I was the unfortunate speaker left to answer.

Even my friend Tom Martin, in the audience after having talked earlier in the day at TBEX Europe last Friday, perked up. He later told me, upon hearing the question, he thought, “Ooooh! This ought to be good!”

It’s not easy competing against those with big dollars. Whether through paid advertising, paid search or engaging agency partners with massive teams and resources, when you are a have, you can easily outshine the have-nots.

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AboutLocal Brings Smart Social Listening To Everyone

by · October 22, 2014

One could argue that much of my credibility, content and influence was built on the backs of the social media listening and monitoring industry. From early relationships with Radian6, Sysomos, NetBase and many others long since acquired and gone, those software tools were the ones that intrigued me the most. Mining conversations for insights was always fun to me.

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The Ice Cream Principle of Search and Social

by · October 6, 2014

As giddy as we social marketers get about engagement, content marketing and social media platforms, we cannot deny that our number one priority as marketers – not just social marketers – is to rank well in search engines. Search is our No. 1 priority because that audience is the one raising their hands saying, “I could be talked into that.”

The good news is that social marketing, public relations and content (which fuels PR and social) converge to elevate organic search rankings. Without content, there’s nothing for the search engines to find. Without social and PR there’s nothing sending signals to the search engines the content is there.

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Switcher Studio Democratizes Video Production

by · September 29, 2014

It’s hard for me to be really interested in a new app or startup these days. So many ideas, so few honest assessments. At a recent meeting to discuss the startup scene in Louisville, Tony Schy of Velocity Indiana — an accelerator just across the river in Southern Indiana — said our market has the problem of being afraid to call each other’s babies ugly.

It’s not just a Louisville problem. It’s a startup problem.

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The Best Way To Handle A Crisis Is Become Your Critics

by · September 22, 2014

My, we’ve certainly had our fair share of crises of late. Whether you’re the police in Ferguson, Mo., or Roger Goodell of the NFL, it’s never fun having your organization or self in the news with advocacy groups breathing down your neck. And the media is no help. They often times fan the flames of the crisis more than report on it, sensationalizing details and attempting to echo public outrage.

The new NFL logo went into use at the 2008 draft.

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If The Metric Isn’t Money, You Cannot Measure ROI

by · September 8, 2014

The single biggest challenge both communications professionals and the business leaders they answer to have to overcome is understanding business metrics. There are generally two kinds: Those related to revenue and those related to intangibles. When you’re measuring revenue, you can calculate return on investment (ROI). When you’re not measuring revenue, you can’t.

Yet both communications professionals and their managers somehow still think it’s okay to hold us to ROI standards for any and all business objectives.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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