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Jason Falls

A Memorial Day Reminder

by · May 26, 2014

We’d love to fill your head with some great marketing advice today, but Memorial Day is not the time to do so. We’d instead, refer you to last year’s Memorial Day post which did a nice job of summing up our stance on marketing during a holiday.

So, if you’ll excuse the mere link, which the nutters will certainly take out of context as intrusive marketing snake oil at it’s best, and if you feel compelled, pay a visit to last year’s post.

Social Media Explorer is humbled at the sacrifice made by those in, and out, of service everywhere, particularly those who have died in said service. We are forever in your debt.

1 comment

The No Bullshit Guide To The Collaborative Economy

by · May 20, 2014

AirBnB wants you to stay in someone else’s house. Lyft wants you to order up a ride with someone you don’t know. Relay Rides goes a step further and wants you to borrow cars from people you don’t know or — shudder to think — loan your car to a complete stranger.

There’s collaborative fundraising, food preparation, clothing and other goods. Everything from loans to leftovers has some sort of collaborative app or approach today. Welcome to the collaborative economy.

But how sustainable is it?

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How To Spot The Wrong Customer Perspective

by · May 12, 2014

In the checkout line at a national arts and crafts chain last week, I noticed a large red sign encouraging customers to sign up for the store’s email marketing program. Point-of-sale executions to encourage a deeper connection with the brand online are smart and help you reach the customer at multiple touch points, driving repeat business and loyalty.

But as I read the sign, my delight turned to despair for the brand. It was immediately clear to me the brand had the wrong customer perspective.

4 comments

How To Be An Instigator

by · May 5, 2014

It was ninth grade English class, first period, Layne Tackett, Pikeville High School, 1987. We were beginning a section on Shakespeare and Mr. Tackett, in his calculated and intimidating way said, pointing to a word he’d scribbled on the board, “This is doth. You will pronounce it ‘doth’ like moth. It is actually pronounced ‘duth’ like stuff. But you will mispronounce it. So let’s just get it over with and agree to say ‘doth’ so I don’t get aggravated that half of you are saying it correctly while the other half are not.”

I raised my hand.

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A Brand And Person Offer The Same Post With Very Different Results

by · April 28, 2014

My social media hippie friends have their collective organic panties in a tofu wad over my recent rants about how brands can’t really be human. Hey? The truth hurts, especially when you’ve been telling your clients the opposite for 8-10 years.

Sorry. They don’t call me an “instigator” for nothing, I guess.

While the recent news that Facebook will allegedly be dialing down organic reach for brand page content certainly inspired my thinking, this goes well beyond Facebook. Think about it in your own life. Would you trust the recommendation of a company to use their product or the recommendation of a person who used the product? Would you trust the company salesperson (who we assume is human) over the product user? Would you trust any of them over a trusted friend?

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The Easiest Way To Win With Social Media

by · April 21, 2014

Its Twitter stream is a never-ending flow of promotional links. Its Facebook page is much of the same. In fact, many of its social posts are mixed languages as well, potentially confusing or turning off part of its audience. It’s LinkedIn presence is nothing to write home about. If it has a blog, it’s impossible to find.

This doesn’t sound like a successful social company, does it? But it might be the hottest thing in social yet. Here’s why: Almost, if not every mention of it online is a glowing review. People go out of their way to brag about the company. The word-of-mouth metrics on this brand online are through the roof.

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An Apology To Brands On Behalf Of Social Media Experts Everywhere

by · April 14, 2014

They don’t all know it yet, but social media experts, promoters, advocates and douchebags everywhere owe brands an apology. Granted, we were well intended when this whole thing started. We thought we were doing you right. In many cases we were. But as time went on and the industry matured, some of us saw the *slight* error of our ways.

It seems that brands have been mistaken about how human they can be. They’ve been convinced, by us, that they too can earn a never-ending stream of comments and likes and re-tweets and shares and thumbs up and so on. They too can just sit and write a little Tweet or Facebook post or blog entry and, for absolutely no more money or effort have hundreds or thousands of people see, read, react, respond and refer.

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10 Books To Inform & Inspire Your Spring

by · April 7, 2014

Normally when I review books it’s because a stack of five or so has accumulated on my desk and I need to move them. If I don’t stop, read and review, I’ll move them to a shelf and never look at them again. After a year or so, I’ll take them to Goodwill or Half Price Books and be done with them.

12 comments

The New Buzzword That Is 100 Percent Bullshit

by · March 31, 2014

If I never hear the phrase “social selling” again, it will be too soon. It seems now that the hippies have come around to understanding they can’t sell social media to the C-Suite based on joining the conversation and singing “Kumbaya” alone, they’ve gone out and invented a hip new catch phrase to cover their butts.

As terms or catch phrases go, “social selling” is almost as much nonsense as “collaborative economy,” though my thoughts on that one will have to wait for a longer, more detailed explanation, one I’m sure will get Jeremiah Owyang’s panties in a wad since he’s one of about one person on the planet talking about it.

15 comments

About Jason Falls

Jason Falls

Jason Falls is the founder and chief instigator for Social Media Explorer's blog. He is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for CafePress, one of the world's largest online retailers. His opinions are his, not necessarily theirs. Follow him on Twitter (@JasonFalls).

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