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Jason Falls

And The Era Of Social Sales Begins

by · August 27, 2014

The purists said, “You can’t sell using social media.” And the purists were wrong. Damn wrong. In fact, there’s little more social in the business world at all than selling. It’s just taken us until recently to get the social purists out of the way so we can get back to business.

And get back to business we will. Who better to help lead us there than David Meerman Scott, one of the pioneers who led marketing and public relations people down the path of the New Rules? He’s out with his new book, The New Rules of Sales and Service, and it couldn’t be a more perfect text book for the sales industry.

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Successful Marketing Starts With The Basics

by · August 25, 2014

The same people keep asking the same questions about digital marketing, social media and marketing in general. They keep wondering where the easy button is (there isn’t one). They keep looking for someone to swoop in with an answer (there isn’t one, but many). They keep thinking there’s some magic “thing” they’re missing (there is none).

Good marketing, online or off-, social or traditional, direct or mass, is the same now as it was 100 years ago, 50 years ago, 10 years ago. It will be the same 10, 50 and 100 years from now. The tools and trends change. The audience behavior may change, too. But the key to good marketing does not.

To answer your questions, start over. Go back to your college classes or the first few books you read and re-learn how to market. Stop obsessing with the latest tool, trend, website or hashtag and get back to the core – communicating messages to your audience(s) to persuade.

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Six Social Marketing Memes I Wish Would Die

by · August 4, 2014

We social — nay content — nay digital marketers sure are a predictable bunch. Please know that my “we” does include me. We’ve top-10’d and How-to’d and Infographic’d our way to taking an online space full of intelligent signal to unintelligible noise faster than a bitchy customer can tweet.

Even from a purely social perspective, we aren’t than original. Some of the personal content I see from my friends in the space is the same old crap, eaten up, chewed up and spat out again and again like they’re a robin feeding a nest of chicks. And, as Nichole smartly explored last week, most of what we do here is all fueled by our egos. Some of them are playful and innocent. Others are pointed and somewhat sinister. Still others are flat out of control.

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Content Lessons From The Real Pros

by · July 21, 2014

Saturday night’s Dwight Yoakam show at the annual Forecastle Festival in Louisville was my fourth or fifth time seeing him. Not many famous people hail from my hometown, and fellow Pikevillians tend to keep track of the ones that do.

One subtlety I noticed about Yoakum’s performance this time around that was different than my previous concerts was the choice of material. Yoakam and band played a wide variety of his hits from as far back as Guitars, Cadillacs, Etc., Etc., his first album from 1986. At previous shows, he played mostly songs from whatever album he was touring to support with a handful of hits from throughout the years. He has always done a medley tribute to Buck Owens, including Streets of Bakersfield, but pretty much sticks to the current LP’s tunes.

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Tech Support Just Got Easier, Safer

by · July 14, 2014

What do you do when a customer calls with an odd complaint about your website? They can’t find the “Buy” button or get to a certain page they’re looking for? When visual assistance is what they need and exposure to exactly what they’re seeing is the quickest way to a solution we are often left with cumbersome options?

You could ask the customer to log on to a screen sharing application like Join.me. You could have them take a screen shot and email it. You could ask them to figure out how to download an app then give you remote access.

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Need Help Finding Work? See A Bank. Yes, A Bank.

by · July 7, 2014

The cornerstone of strong content marketing or even more specifically social media marketing is providing value to your audience. Talking about you almost never accomplishes that. Finding ways to talk about them is where you need to focus. However, you’ll need to be ready to face the fact that often times the value you provide may have little connection to the product or service you sell.

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The Three Approaches To Making Money

by · July 1, 2014

There are really only three approaches to making money online or offline. The trick is figuring out which approach you are cut out for. No, I’m not talking specific actions to produce revenue. I’m talking big picture approaches. But it does boil down to three.

1. Create Original Content

These are artists and artisans, musicians, moviemakers and writers. Your content is so unique, so valuable, that you can simply publish or produce it and the masses will buy. This group of people are gifted, unique and rare.

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Why It’s Good To Be The Asshole

by · June 23, 2014

Perhaps it’s that the news of the day bothers me more now since I have to explain a lot of it to the inquiring minds of my children. Maybe I’m getting more cranky in my old(er) age. Or it could be that I just like a good fight. Whatever the reason, I seem to have gotten into more debates and discussions about social issues and politics lately on my social networks.

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Proof It’s Not Facebook.
It’s You.

by · June 16, 2014

Ah, we conspiracy theorists are a persnickety bunch, aren’t we? Facebook reach drops dramatically, a Silicon Valley-based blog identifies a source saying the network is intentionally dialing back organic reach for brands and we all point fingers and complain about being held down by the man.

Facebook responded to this spring’s organic reach fiasco by saying there’s no manipulation. It’s just the network effect at play: People have too many friends and like or follow too many interests, brands and causes for everyone to fit nicely in the 300 or so pieces of content they deliver in a person’s newsfeed.

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About Jason Falls

Jason Falls

Jason Falls is a leading thinker, speaker and strategist in the world of digital marketing and is co-author of two books, No Bullshit Social Media: The All-Business, No-Hype Guide To Social Media Marketing and The Rebel's Guide To Email Marketing. By day, he leads digital strategy for Elasticity, one of the world's most innovative digital marketing and public relations firms. Follow him on Twitter (@JasonFalls).

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