Last December, HBR published a post titled “Why Your Social Media Metrics Are a Waste of Time,” in which the author referred to social media metrics as “false idols of analytics.” While she did, in fact, make a few valid points, her blanket unfavorable statement really fires me up, as I believe it negates the true potential that social media offers when it comes to driving revenue.
About Jason Miller
Jason Miller is the Senior Content Marketing Manager at Linkedin focusing on Marketing Solutions. Previously he was the Senior Manager, Social Media Strategy at Marketo. He was responsible for leading the company's social media efforts by increasing engagement, optimizing for lead generation, and ultimately driving revenue. He is also a content creator specializing in visual content marketing.
Other posts by Jason Miller