August 30, 2013
Last December, HBR published a post titled “Why Your Social Media Metrics Are a Waste of Time,” in which the author referred to social media metrics as “false idols of analytics.” While she did, in...read more
July 25, 2013
I used to believe that you’d have better luck running into Bigfoot in Central Park than getting a big-ticket lead from a tweet, but I’ve been proven wrong. The Sasquatch sighting of Twitter marketing happened,...read more
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