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Jason Spooner

Seven Tips For Leading A Team That Works Remotely

by · June 27, 2014

Last week, our team member Danielle Terreri wrote a fantastic post full of tips for working remotely. Today I’d like to continue this topic with some tips on managing remotely. As the Director of Client Services for SME Digital, I head up our account management team. A team that is currently spread out across three states and two countries. The very definition of a remote team (I’m in Sayulita, Mexico for the month in case anyone’s curious). Here are some of the tips I abide by for leading this group of outstanding individuals.

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10 Steps to Publishing a Social Media Post

by · June 13, 2014

How to publish a social media post in 10 steps. As told through GIFS.

1. You get an idea for a social media post.

1 comment

Big Data Is Useless

by · May 30, 2014

Big data is useless.

I know what you’re thinking, “Blasphemy.”

The idea that big data is useless goes against everything we as marketers and business people have come to believe over the last couple of years. Data, whether big or small, is only useful when it’s being put to work. There is no inherent value to data. The value comes from the application of what the data says.

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Five Signs Your Organization Is Crippled By A Culture Of Fear

by · May 16, 2014

Your company has a culture. This isn’t news.  Some cultures express themselves consciously, written on signs plastered to hallways or found on your website. Others subconsciously, hidden away in the minds and work processes of its employees; an unofficial, unspoken, culture that permeates an organization.

SME Digital (the agency arm of Social Media Explorer), prides itself on its “Work from Anywhere” culture. Our team is free to work from anywhere across the globe (provided they can find a strong internet connection and be available for client calls). I’m currently writing this post from a rental in Victoria, Canada, where I’ve been staying for the past couple weeks. Not going to lie, it’s a pretty wonderful experience and adds, for me, a unique level of value to the company. And that value-add is exactly why we have “Work from Anywhere” as part of our culture.

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Bring On The Golden Age Of Mobile [INFOGRAPHIC]

by · May 2, 2014

There’s no denying that mobile technology has become a huge part of how we, civilization, communicates. Sure a well-timed homing pigeon works in a pinch, but it lacks the elegance of a plastic rectangle that can do everything from call my mom, to give me 3am recommendations to qualm my Thai food craving.

Gone are the days where marketers and agencies had to herald in the era of mobile, clamoring cowbells screaming, “Mobile is coming! Mobile is coming!”

Because guess what it’s here.

6 comments

Manage Expectations or They’ll Manage You

by · April 18, 2014

What if I randomly handed you $1,000? Pretty sweet huh!

What if I told you, before I handed you that $1,000, that I was about to hand you a random amount of money anywhere between $1,000 and $100,000,000?

That $1,000 doesn’t feel as sweet anymore.

Now, what if I told you I was going to hand you a random amount of money between $1 and $100 and then surprised you with $1,000 in your hand.

Feels amazing, right?

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Why Cost per Acquisition Is the Only Metric That Really Matters

by · March 28, 2014

There’s no denying it. You cannot consider yourself a great ad person unless you know your numbers.  At SME Digital (the agency arm of Social Media Explorer), we’re all about garnering results that are measurable. After all, you aren’t an effective marketer if you aren’t tracking the numbers.  Even more, you aren’t a top-notch marketer if you’re not tracking the one metric that matters above all others: Cost per Acquisition (CPA).

Now don’t get me wrong, all those other metrics are important too. Metrics like:

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Three Clients You Never Want To Work With

by · March 14, 2014

I’m an account man; have been for most of my professional career. I’ve worked with numerous brands of all shapes, sizes and focuses, from national B2C clients to regional charity organizations. As Director of Client Services for SME Digital (the agency arm of Social Media Explorer), I’m able to continue working with great brands, and I love it.

But this post isn’t about all the great brands that we work with. No, this post is about the brands we would never choose to work with. The three types of companies any blossoming agency (or consultancy or freelancer) should avoid like the plague and jetpack away from the second the words, “Let me send you our thirty page RFP!” are uttered.

9 comments

Planning For Spontaneity

by · October 1, 2013

All great content, whether premeditated or spontaneous, is a product of purposeful intent. Let me explain what I mean by that. By now, there probably isn’t a soul on social media that isn’t aware of Oreo’s spontaneous Super Bowl tweet. This little picture, sent at the perfect time, not only earned millions of impressions, it also set Oreo apart in the hallowed cannons of social media for months (maybe years) to come.

To the brands that look at this piece of content and dismiss it with, “Well yeah, right place right time. I guess they just got lucky.” I call bullshit. Oreo didn’t get lucky, that tweet was a product of purposeful, planned intent. No, they didn’t know three months beforehand that a blackout was going to plague the Super Bowl, but they had the foresight to know that something was going to happen during the biggest game of the year. So they put together a team of strategists, artists and copywriters to capitalize on that unknown something. Guaranteed if there wasn’t a blackout, Oreo still would have posted something great in the 3rd of 4th quarter of the game that would have had us all talking.

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About Jason Spooner

Jason Spooner

Jason Spooner is the Director of Client Services for SME Digital, the digital marketing extension of Social Media Explorer. During his career as a digital strategist, Jason has worked with a variety of large and small companies including: NAPA AUTO PARTS, NASCAR, Kraft, Wal-Mart and Wrangler. His passion: creating powerful digital marketing strategies that drive results. Oh, and he does improv comedy. Follow his antics @jaspooner.

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