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Jason Spooner

Don’t Let Goals Get In The Way Of Your Success

by · May 3, 2013

I was at a party the other week talking to an old friend that had recently launched a startup. He was sharing some interesting statistics on the growth of the startup, that they have increased sales by X and clients by Y.  In all, it was very positive news. After a few minutes of conversation, I asked him whether or not the business was successful. I was expecting a short and simple, “Yes!”  Instead what I received was a rehashing of the metrics he had already shared. Having known him for a while, I felt comfortable stopping him mid-sentence asking, “It’s great that you’re meeting all these goals and objectives, but does that mean your startup is successful?

His response, “I don’t know.”

5 comments

The Great Debate: Is Social Media Bullshit? [PODCAST]

by · April 26, 2013

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization.

For this episode Brandon Mendelson, author of Social Media Is Bullshit, goes toe-to-toe with hosts Jason Spooner and Jason Falls, to finally state once-and-for-all whether or not social media is indeed bullshit.  Inspired by Jason Falls’s and Brandon’s fireside chat at the last Explore event, the group talks through the various shades of bullshit currently affecting the social media marketing world. We also identify the true “secret” for how to get your content to go viral. No bullshit.

1 comment

The Convergence of Content Marketing and SEO [PODCAST]

by · April 12, 2013

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization.

For this episode Arnie Kuenn, president of Vertical Measures sits down with hosts Jason Spooner and Nichole Kelly, to share his insights into search engine optimization (SEO). Guided by Arnie, the group discusses the best practices behind what really works in SEO right now. They also identify outdated practices that could actually be hurting your SEO efforts.

2 comments

Put up or Shut up: Beyond Social Influence [PODCAST]

by · April 5, 2013

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization.

0 comments

Is Content Truly King? Debunking the Content Mythos [PODCAST]

by · March 29, 2013

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization.

2 comments

I Agreed to What? The Devil is in the Details with EULA’s [PODCAST]

by · March 22, 2013

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization.

0 comments

How to Not Suck at Email Marketing with DJ Waldow [PODCAST]

by · March 15, 2013

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization.

4 comments

Where to Put That Extra Dough in Your Marketing Budget

by · March 13, 2013

Recently I was asked by a small business owner a question I’ve heard all too many times, “Hey Jason, I have an extra $1,000 a month in my marketing budget, where should I spend it?” I’m sure most have heard this question, in some amount or other, several times themselves. It’s a pretty common question with a wide-range of responses. After all, there’s no such thing as a marketing magic bullet (Despite what every “expert” under the sun will claim). Everyone’s business is unique enough to warrant its own solution. However, before you use that as an excuse to go running off to throw buckets of money at the newest marketing fad , take a step back and evaluate your current marketing initiatives. Many times the greatest ROI comes not from spending money on something new, but instead by investing in something you’re already doing.

4 comments

Innovation in the (Virtual) Workplace with Jason Falls & Heather Whaling [PODCAST]

by · March 8, 2013

Welcome to the latest episode of Explore Marketing Uncensored, Social Media Explorer’s official podcast. Explore Marketing Uncensored is your one-way ticket into the twisted minds of some of the greatest digital marketing and social media thought leaders around. The goal: to provide marketing executives with the knowledge they need to be rock stars in their organization.

0 comments

About Jason Spooner

Jason Spooner

Jason Spooner is the Strategic Account Manager for SME Digital, the digital marketing extension of Social Media Explorer. During his career as a digital strategist, Jason has worked with a variety of large and small companies including: NAPA AUTO PARTS, NASCAR, Kraft, Wal-Mart and Wrangler. His passion: creating powerful digital marketing strategies that drive results. Oh, and he does improv comedy. Follow his antics @jaspooner.

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