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Jason Spooner

3 Ways you’re Sabotaging the Sale

by · July 25, 2014

When it comes to closing the deal, you could be your own worst enemy. Not happy with your sales numbers? Is your site not converting at the rate you need? Don’t blame the leads (The leads aren’t weak, you’re weak!). Instead, the answer could be looking you in the eye every time you visit your company’s website. Un-optimized websites and difficult conversion processes are kryptonite to a high conversion rate and could be the very thing that is sabotaging your sales. Here are three of the most common areas of #salessabotage we see at SME Digital.

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Seven Tips For Leading A Team That Works Remotely

by · June 27, 2014

Last week, our team member Danielle Terreri wrote a fantastic post full of tips for working remotely. Today I’d like to continue this topic with some tips on managing remotely. As the Director of Client Services for SME Digital, I head up our account management team. A team that is currently spread out across three states and two countries. The very definition of a remote team (I’m in Sayulita, Mexico for the month in case anyone’s curious). Here are some of the tips I abide by for leading this group of outstanding individuals.

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10 Steps to Publishing a Social Media Post

by · June 13, 2014

How to publish a social media post in 10 steps. As told through GIFS.

1. You get an idea for a social media post.

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Big Data Is Useless

by · May 30, 2014

Big data is useless.

I know what you’re thinking, “Blasphemy.”

The idea that big data is useless goes against everything we as marketers and business people have come to believe over the last couple of years. Data, whether big or small, is only useful when it’s being put to work. There is no inherent value to data. The value comes from the application of what the data says.

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Five Signs Your Organization Is Crippled By A Culture Of Fear

by · May 16, 2014

Your company has a culture. This isn’t news.  Some cultures express themselves consciously, written on signs plastered to hallways or found on your website. Others subconsciously, hidden away in the minds and work processes of its employees; an unofficial, unspoken, culture that permeates an organization.

SME Digital (the agency arm of Social Media Explorer), prides itself on its “Work from Anywhere” culture. Our team is free to work from anywhere across the globe (provided they can find a strong internet connection and be available for client calls). I’m currently writing this post from a rental in Victoria, Canada, where I’ve been staying for the past couple weeks. Not going to lie, it’s a pretty wonderful experience and adds, for me, a unique level of value to the company. And that value-add is exactly why we have “Work from Anywhere” as part of our culture.

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Bring On The Golden Age Of Mobile [INFOGRAPHIC]

by · May 2, 2014

There’s no denying that mobile technology has become a huge part of how we, civilization, communicates. Sure a well-timed homing pigeon works in a pinch, but it lacks the elegance of a plastic rectangle that can do everything from call my mom, to give me 3am recommendations to qualm my Thai food craving.

Gone are the days where marketers and agencies had to herald in the era of mobile, clamoring cowbells screaming, “Mobile is coming! Mobile is coming!”

Because guess what it’s here.

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Manage Expectations or They’ll Manage You

by · April 18, 2014

What if I randomly handed you $1,000? Pretty sweet huh!

What if I told you, before I handed you that $1,000, that I was about to hand you a random amount of money anywhere between $1,000 and $100,000,000?

That $1,000 doesn’t feel as sweet anymore.

Now, what if I told you I was going to hand you a random amount of money between $1 and $100 and then surprised you with $1,000 in your hand.

Feels amazing, right?

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Why Cost per Acquisition Is the Only Metric That Really Matters

by · March 28, 2014

There’s no denying it. You cannot consider yourself a great ad person unless you know your numbers.  At SME Digital (the agency arm of Social Media Explorer), we’re all about garnering results that are measurable. After all, you aren’t an effective marketer if you aren’t tracking the numbers.  Even more, you aren’t a top-notch marketer if you’re not tracking the one metric that matters above all others: Cost per Acquisition (CPA).

Now don’t get me wrong, all those other metrics are important too. Metrics like:

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About Jason Spooner

Jason Spooner

Jason Spooner is the Director of Client Services for SME Digital, the digital marketing extension of Social Media Explorer. During his career as a digital strategist, Jason has worked with a variety of large and small companies including: NAPA AUTO PARTS, NASCAR, Kraft, Wal-Mart and Wrangler. His passion: creating powerful digital marketing strategies that drive results. Oh, and he does improv comedy. Follow his antics @jaspooner.

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